How to use fitness videos to increase class numbers in gyms post Covid 19.

Is it possible to use fitness videos to increase class numbers in gyms once lockdown is relaxed after COVID-19?

 

In this post, I’m going to share with you how fitness videos can be used to increase class numbers post COVID-19.

When gyms and health facilities are finally allowed to open their doors again after the COVID-19 pandemic, it’s going to take some time before things return to normal. While digital fitness has boomed online over the last 30 days, it can’t replace the energy and social experience of live classes.

 

Participants can’t wait to socialize again in their communities and instructors are itching to teach and see their members again.

 

Social distancing rules will have to be relaxed and adapted to allow gyms to offer group fitness experiences initially. This will mean that class numbers will have to be limited and access to clubs restricted to avoid overcrowding.

With extra provisions needed to keep facilities clean, timetables will also have to be changed. There will be extra cleaning requirements, meaning less available time to deliver classes.

 

But with some planning and preparation, virtual fitness solutions can be used to:

  • increase the number of live in-person fitness classes per day
  • increase the number of participants who can take part in classes
  • increase access and avoid overcrowding
  • allow your instructors to return to teaching and reach more members faster

 

The solution

 

  1. Create a series of bespoke warm-up, cool down, and stretch videos for your live programs that your members have quick and easy access to.  You can easily host these on easy to find YouTube playlists if you don’t have a digital solution in place.
  2. Instruct your members to use dedicated warmup up spaces 10 minutes before the scheduled start time for each class. Participants can warm-up while other classes are still running or while spaces are being cleaned.
  3. Move your members into the dedicated studio or space for their class for the main session.
  4. Ask your instructors to direct members to use the dedicated videos for the cool down and stretch in the dedicated post-workout area of the club.

 

By having this production-style process in place you can use fitness videos to increase class numbers in your space. It’s possible for studios and facilities can be cleaned while members warm up elsewhere.

This frees up time to put on more classes and moves members around a club in a controlled way to avoid crowding.

And best of all you can start creating the fitness videos you need for warmup and cool downs now!

These videos are short and quick to produce meaning in a day or less your instructors could create a complete series of evergreen videos ready for reopening.

How film fitness videos with a DSLR

If you want to film fitness videos with a DSLR then there are a few things you should know before you go out and buy the latest camera.

Over that last few years the video features for DSLR cameras have improved massively with every model released. However they still have one Achilles heel which means it’s not necessarily the perfect solution for filming fitness videos.

You can film fitness videos with a DSLR in HD and even 4K now, but these cameras have a maximum record limit of 29m 59s and many split recordings in to separate 4GB files. This means that if you want to film a fitness video that’s longer than 30 minutes, you’ll need to hit record again. And because video may be split into different files you’ll need to edit them together with software after filming.

And without being ready to push the button straight away you’re going to lose a few seconds of your workout.

Of course, if you’re not planning to filming workouts any longer than 30 minutes, a DSLR camera may be perfect for you because:

 

  • The basic kit lenses are usually good quality useful for many situations
  • The storage media like SD cards are inexpensive
  • The cameras can dive good results in low light
  • Many have articulating screens so you can check your frame while filming and they can double as a vlogging camera
  • And many models have input jacks to allow you to attach radio microphones to improve audio quality

 

But to be fair, we have to highlight some cons as well.

  • You’ll probably need to invest in extra batteries because many will die after an hour or so
  • The pre-amps for audio recording inside older camera models aren’t the best quality.
  • You need to be careful how you record your audio to avoid a lot of hiss in your recordings.
  • Cameras can be more technical and complicate to use.
  • Video setup and menu systems can be confusing and you may need to consult the manual to make headway.
  • You will need a relatively sturdy tripod to help the weight of the camera.

 

So is it worth trying to film fitness videos with a DSLR?

It’s certainly an option and it can be a high quality and cheap solution. If you plan to do a lot of editing and construct your videos in parts then you can get high quality results with a low investment.

But if you’re adverse to editing and want a quick way to film and upload your fitness videos, then you might want to consider a dedicated video camera; an action camera like a GoPro or use a phone or tablet device.

How to film fitness video with your phone

It’s easy to film fitness video with your phone nowadays. The cameras and tablet devices are capable of delivering high resolution HD images. And with the right cable you can also connect external radio microphones to them to improve your sound quality.

The simplest way to film fitness videos with your phone is to do it without music. This helps to future proof your content and avoid any copyright issues or claims if you post your workouts on social media channels.

Filming fitness videos without music also means you have less to worry about when filming. Its easier to focus on delivering great sounding audio instructions from your mic than trying to balance a music mix as well.

If you want to use music in your videos its best to add it in editing. Or invest in equipment that allows you to mix music and your mic with more control for a better user experience.

For most instructors however, filming without music is the best option. This gives your audience the freedom to use any music they choose when they workout.  This means every time they repeat your workout they can choose the music that best suits their mood.

If you’re planning to use either of the two radio mics below then you’ll also need a Rode SC4 cable (£10). This cable converts the stereo output from the microphone receiver to your 3.5mm jack plug on your device. Without this your phone or tablet won’t be able to record the input signal from your microphone receiver unit.

 

Tips to help you film fitness videos with your phone

  • Film facing a light source to improve the quality of your image. With plenty of light your camera will create the best picture and keep you in focus.
  • If you’re using extra lighting to illuminate your scene, bring your light as close as possible to you to get the most benefit.
  • Lock the exposure on your camera app so the brightness of your video doesn’t auto adjust with slight changes in light and cause a distraction.
  • Try and film your fitness video in an area that isn’t messy or cluttered so following along is easy to do without distractions.
  • Wear colourful clothes and avoid wearing all black. It’s difficult for viewers to perceive position, depth and distance if the instructor wears all dark colours. So choosing what you wear can help your participants to mirror you more effectively.
  • Test your camera setup and field of view before you film for real. Mark the edge of your frame with a water bottle or piece of equipment so you never stray out of shot. Try and fill as much of the frame as possible – your participants will appreciate an easy to see demonstration.
  • Always film in landscape so your audience can cast your video to a TV for the best big screen experience.
  • Make sure your device has plenty of available space to record your video and your battery is charged.
  • Film in full HD 1920×1080 resolution for great quality video.
  • Avoid filming in 4K resolution. 4K is 4 x bigger than HD and creates big video files that eat up a lot of space on your phone; take ages to transfer to your computer and can be a struggle to edit and upload to hosting platform like YouTube.
  • Set you phone to air plane / silent mode to prevent any interruptions like messages or phone calls.
  • Charge your radio mic batteries so you don’t run out of juice
  • Practice your intro and outro and start on time so you come across as a professional.
  • Use a timer app like seconds pro to periodize your workout so your workout lasts your planned duration. It can be easy to loose track of time!
  • If you talk constantly through your workouts your audience may mute your video and follow along by sight. This means they’re not going lose your coaching expertise to help them get the most out of the workout. Without periods of silence it can be difficult for you audience to identify the most important coaching, so be economical with your words and let your coaching cues land before adding more.
  • Keep the volume of your voice consistent so it can be well heard and don’t whisper even if you’re doing a holistic workout. Your audience can always turn down your volume at their end if they think you’re too loud.

 

Recommended apps for filming fitness workouts:

Filmic Pro

Open Camera

 

Recommended Radio Mics for filming fitness videos:

Rode Filmmaker Kit £250

Rode Go Wireless Kit £150

 

Recommended Head mics for filming fitness videos:

Great for both men and women. More comfortable than the AKG with a snap back style adjustment for size. Great clarity and low noise which is why I use this for filming professional videos.
AKG C555 £100
Good for women because it adds more low end sound to your voice giving you more power to cut through the music.
Can also be used my men, but you may need to reduce the bass EQ for in studio teaching. You may need to buy an extra adaptor to attach to you mic pack.
The double ear SubZero (£35) could be a good option as an alternative. I was impressed with the single ear mic (see below) but I’ve not used the full headset. In skin colour it’s more discrete.
If you do lots of lying on your back (e.g. Pilates) you may want to consider a single ear headset like this one from SubZero (£15). The quality is excellent for the price and with no bar around the back of the head, it wont touch the floor or knock of your head when lying down. The fit can be tricky though sometimes if you have small ears. You can bend the wire to fit better – but be careful you don’t break it!

 

That’s it! Now go and film fitness videos on your phone with confidence and deliver workout experiences that meet the expectations of your audience.

 

The Best Personal Trainer Insurance Providers in the UK

Here are some of the best personal trainer insurance providers in the UK. (List compiled March 2020)

These insurance providers cover fitness instructors and personal trainers who want to deliver live streaming and on demand (pre-recorded) fitness workouts online.

NOTE: Policies may change so please read all documents and information before purchase. Check the policy still covers live streaming and on demand workouts.

FitPro

EMDUK

The Financial Fitness Group

As well as being insured you should make sure that you are using music that is appropriately licensed for use online.

If you are using music to create your videos, you must make sure that it is PPL free and is approved for ‘syncronisation’.

The music you use for your public (in person) classes may not be licensed for syncronisation. You should check with your music provider before using it in any of your videos.

You can find out more information on PPL and Syncronisation licensing on the PRS and PPL website.

How to stream fitness workouts from home to your clients

Fitness Video Disclaimer Examples (Free download no opt in) http://bit.ly/VideoWorkoutDisclaimerExamples

Do you want to stream fitness workouts from home?

If the current health scare has affected attendance to your gym or fitness classes and you’re considering live workouts via Zoom, YouTube Live, Facebook Live and Instagram Live, here are some tips so you can launch some content TODAY!

📑 Make sure your insurance covers you for LIVE classes.

🎥 Set up your camera/phone in landscape mode so your audience can cast the image to their TVs for a big screen.

😀 Intro your workouts with a short disclaimer (examples)

🔇 Don’t use music as you film. You can then record and re-post/reuse your workout without fear of copyright issues.

💿 Invite your audience to play their own music in the background as they workout, so you can optimise audio for your own speech for the best user experience.

Don’t commit these copyright crimes with your on-demand fitness workouts

Don’t commit these fitness music copyright crimes with your on-demand fitness workouts.

Watch out for fitness music copyright if you are creating online fitness workout videos.

If you want to create on-demand workouts fast to help your clients train from home, don’t make these fitness music copyright mistakes.

The following quick fixes are the WRONG way to go about it. They all fall foul of COPYRIGHT.

 

❌ Distributing, sharing or making instructor training DVDs and online workouts publicly available online. e.g Les Mills UK (LMUK), SH1FT, Beachbody

Selling or providing paid access to on-demand content that you don’t own.

❌ Taking free content from YouTube that you don’t own. Passing it off as your content to members of paid, private Facebook groups or via membership sites is wrong.

❌ Creating audio workouts that use your voice with commercial music. Using music that isn’t licensed for audio only products isn’t allowed. Many providers like Soundstripe , Epidemic Sound and Paramusical Music Library license their music for synchronisation to pictures only.

How to use testimonial videos better in your fitness business for faster sales

There are good ways and bad ways to use testimonial videos.

The difference can be between creating a real impact that results in more sales, or wasting good content by presenting it at the wrong time.

So when and where should you use testimonials for the best effect?

Let me use a story as an example.

Last week I went for lunch in the marketplace at my favorite burger stall. It was already busy with a few customers and not long after I ordered my food, a couple came over to read the chalkboard menu.

They had clearly never eaten the food before because they were taking forever to decide what they wanted; and there were only 3 things on the menu.

The same three things every week.

The man already had his money out ready to pay but they just couldn’t decide. Slowly he began opening his wallet again to put away his money and go somewhere else.

Perhaps to find another menu with fewer choices?

There were only 3 things on the menu, but it was still hard for him to make a decision!

Why?

Just before he put it away I was handed my Bean Burger and said to them both:

“You need to try the Bean Burger, it’s so good! And this coleslaw – you’ve never tasted anything like it!”

And what happened…

He handed over the money straight away and order bean burgers for them both.

I didn’t hang around to watch them eat (that would have been a bit weird) besides my work was done. I’d helped my friend sell two more burgers and I’d helped the customers get a lunch they’d enjoy.

Imagine a different scenario.

What if I’d seen this couple two hours earlier and I’d been handing out flyers for the burger stall, hoping to catch people in their mid-morning coffee breaks.

I could have handed them a flyer and said:

“Come to use for lunch today, this place does the best Bean Burgers and Slaw in Kingston”

So you think this would have had the same effect?

Well, I had their attention and I created some awareness, but at around 10.30am I would be trying to convince them at the wrong time. If they are not hungry, they have no desire to get lunch.

In my story, they bought the burgers because they the endorsement reassured them at just the right time to take action. I was the proof that they needed to be reassured that a spicy Bean Burger would satisfy their hunger and give them more… the chance to experience the best burger in Kingston!

Timing is everything.

Which is why putting video testimonials immediately in front of first-time visitors to your website can be the fastest way to waste good social proof.

Anyone visiting your site expects to hear customers saying good things about your business. But they don’t need convincing so early on because they have other things on their mind – finding out more about your products or services.

You need to let them take their own journey of discovery and it has to be valuable.

First, use video to further introduce and build interest in your business. Use good web design, great copy and explainer videos about what you do.

Then you can to go deeper into product or service videos to create desire.

Then introduce testimonials and case study videos to provide proof and build trust.

Testimonial videos only turn prospects into sales when they’re used in the right place at the right time. You can’t take a customer from ‘aware’ to ‘trusting’ and skip ‘interest’ and ‘desire’.

Give your prospects the information they need and in the right order.

Don’t try and use testimonials to create shortcuts to sales. If they’re forced into view too soon they will be watched, forgotten and never revisited and you’ll have wasted one of your most powerful sales tools.

How to film fitness testimonial videos for marketing

Do you want to create attention-grabbing, thumb-stopping fitness testimonial videos for your brand, gym or business?

Great! When used at the right point in the customer journey, testimonial videos can help you convert more leads into customers.

The trouble is many people don’t plan testimonials well because they fear that if they do, the videos won’t look ‘authentic’ or ‘natural’.

This means a lot of testimonial videos produced without much thought don’t deliver on expectations and can be a nightmare to create.

So how do you plan testimonial videos if you’ve never done it before?

Easy! Follow this checklist to help you produce great testimonial videos that are quick to edit, look and sound, and serve your business well for years to come!

 

  1. Film in a quiet location with plenty of light.
  2. Turn all background music off
  3. Always use a tripod and a lapel mic.
  4. Put a sign on the door so you don’t get disturbed
  5. Be selective on who you interview for your fitness testimonial videos. Choose a variety of different people who exemplify your ideal customer and have a story to tell.
  6. Give your interviewees space – don’t back them into a wall. Choose a background that looks good, but not distracting.
  7. Create a brief for your video team to explain how you want your videos to look once edited. Work with your video team to choose the best framing to accommodate any on-screen branding, graphics and captions.
  8. Allow plenty of time with your interviewees so they don’t feel rushed. The more they talk, the more relaxed them become and the better answers they give.
  9. Don’t make a point of saying “we’re recording now”. Start the interview with general chit-chat before moving into questions. Arrange with your film crew to start filming discretely as soon as they enter the room.
  10. Provide your interviewees with a copy of the questions in advance so they can prepare their answers.
  11. Ask open ended questions like ‘How did you…” , ‘Explain why….’ and ‘tell me more about…”
  12. Avoid closed questions that can be answered with a simple ‘yes’ or ‘no’.
  13. Allow a second or two of silence after each answer before asking the next question. Your editor with thank you for it.
  14. Train yourself to nod in agreement throughout the interview so your voice isn’t heard when your interviewee is talking.
  15. For every question you plan to ask, write a list of ideal answers you’d like to hear and tick them off as you go.
  16. Write a list of words or phrases you don’t want to feature in your testimonial videos and listen out for them.
  17. Prompt your guests to mention the question in the answer.
  18. Ask your guests to mention your product, service or brand by name instead of using ‘they’, ‘you’ or ‘it’
  19. When you hear a great quote or piece of content, write down the time you hear it.
  20. Ask your interviewees to sign a release form. This gives you the permission to use their image audio and words for all your marketing needs.
  21. Provide your video editor with the questions and notes for each interviewee.

 

Filming testimonials can be as easy as sticking a camera in someone’s face, but that’ll only get you average results at best.

It’s easy to film anything nowadays, but if you want to guarantee better results and create effective marketing videos then there’s no substitute for planning your projects properly.

Follow these tips and you’ll create fitness testimonial videos that are authentic, quick to produce and remain useful for years.

 

Musclefood testimonial filmed in 2016 for the lunch of the Do The Unthinkable 12 week fitness filmed over 5 days in Nottingham.

Six mistakes fitness businesses make when commissioning video production

Video isn’t magic…sorry to break it to you.

The truth is, just because you’ve made a video doesn’t mean you’ll magically “voodoo” new business out of thin air.

If you’re feeling an urgency to create videos for your fitness business to improve marketing, sales, or retention, then this post is for you.

It’s my goal with this post to make sure you make videos for the right reasons and not just to tick a box or satisfy a quota.

Spotting the mistakes before you make them is the secret to commissioning fitness video projects that meet your budget, deadline and expectations.

So if you want to make your video projects a success without the stress, watch out for these common mistakes.

 

Requesting quotes without a video brief

People with little to no experience commissioning video often make this mistake. You’re keen to get going, but you have no idea how much video production costs, so the logical first step is to research costs.

The trouble is, every video project is unique and with so many variables, it’s difficult for any videographer or production company to quote accurately without a brief.

Any experienced video team will be reluctant to quote without a brief because the lack of information means scope creep is inevitable.

And if you do select your video partners based on an early estimate without briefing them correctly, you’re going to encounter problems down the line.

If your project requirements change significantly after agreeing a quote (which they will without a brief – it’s called scope creep), your videographer may want to renegotiate if the project has changed. And if you can’t work together to agree on a budget you could be left without a video expert and on the hunt for last minute quotes again.

Typically this happens with only weeks to go before the planned shoot, leaving whoever steps into make it happen a little uneasy to say the least because they’ve not been involved in pre-production to agree on execution.

 

Skipping pre-production

If you want your video projects to deliver on budget, time and expectations you can’t skip pre-production. It’s easy to assume that expensive cameras and equipment will make anything look good. The truth is a lot of though and planing is required to make any worthwhile video. If you’re new to commissioning video and don’t know where to start, ask your video team to work with you to plan your project. You’ll find that their experience will help you to make decisions faster and generate ideas that you may not have though of.

 

No one is assigned as project lead, or there are too many people involved in decision making

Video production is a bit of a dark art – it’s technical, there’s weird jargon and a lot of expensive looking equipment. So it’s no surprise that marketing teams find it more comfortable and convenient to share responsibility for it’s success than elect a decision maker.

This is common with businesses who are experimenting with video for the first time, or don’t know how to plan or managing video projects confidently.

When there’s no dedicated decision maker, everyone wants to be a decision maker and that creates confusion, frustration and communication issues.

If you want your video projects to meet deadlines, budgets and expectations then you have to assign a decision maker to every project. That person needs to create the brief and make all decisions throughout the project without opposition.

 

Your competitor has a [insert here] video so you want to make one too

Copying your competitors seems like an essential marketing move to avoid losing ground. However, if they’ve got a strategy in place for which their video serves, you’re just trying to compete on a superficial level.

If you’re planning to make any video, or any piece of content for your business for that matter, then the first step is to do a P.R.O Qualifier.

This makes sure you only create content for the right reason and increases your chances of making something that matters and serves a purpose.

 

So what is the P.R.O Qualifier?

 

P = Purpose. What’s the focus and actionable result of the video. (What do you want the audience to do?)

R = Reason. What’s the reasoning or driving force behind making the video. (Why bother?)

O = Objective. What’s the quantifiable objective, metric or target you’re planning to achieve with the video. (What’s the goal?)

 

If you can’t establish the P.R.O then you probably shouldn’t make the video, or go ahead knowing that it will have little impact on your business goals.

 

Commissioning videos one-at-a-time

This is the most in efficient and uneconomical way to commission any video production. Businesses with limited marketing budgets and inexperience commissioning video often try and rush the process or save money by scaling down projects.

While there’s usually one main video at the heart of every project, there are always opportunities to splinter off or create other pieces of content in the process. For example, an ‘about us’ video might feature testimonials, that can be used as stand alone pieces of content to help improve sales, or extended interviews with your team members can be turned into Q and A videos.

Planning content acquisition for any project is the key to unlocking more content opportunities to create multiple videos. This will give you more bang for your buck.

 

 

The video you want to create has a limited lifespan or only short term use

Let’s take fitness events as an example for this. Business who create fitness events are always in a rush to create a post event video to share on social media.

These ‘ look what you missed out videos’ are designed to ride out the wave of post event excitement as long as possible. But why bother?

Unless the video is designed to promote advance ticket sales for the next event, then it’s better to delay post-production. Taking the time to review the content and decision a production strategy will be far more beneficial in the long term.

As I said earlier in this post, while there’s usually one main video at the heart of every project, there are always opportunities to splinter off or create other pieces of content in the process.

If your aim is to create video in an efficient and economical way, long term strategy has to trump short term gratification.

Evaluating the success of your video based on vanity metrics such as likes and shares isn’t a true measure of performance.

 

In conclusion…

 

Because video has become quicker and easier to produce on mobile phones, video has become a throwaway commodity. A lot of cumulative time and effort is going into creating masses of content with very little long-term value.

Until recently that’s been the game. Create a lot of content, then spray and pray that some sticks. Inevitably some does because somewhere in the mix, real value is shared.

If you haven’t already noticed, social media channels are becoming dominated by video and there’s more noise. It’s never been easier (or cheaper) to make bad videos.

This means that it’s more important than ever for fitness businesses to be more strategic and less spontaneous with video production, if they want their video efforts to pay off long term.

Going into 2020, the games changed – less is more. The widely agreed strategy is to produce fewer pieces of high value content that have a longer lifespan and more net impact.

Why? Because social media platforms are rewarding time on platform, engagement and session duration. Vanity metrics have had their day.

It used to be text, then images and now you’re fighting for the attention of your audience with video. But attention spans are shortening and audiences expect more curated content to their tastes.

Video is still the best way for fitness businesses to grab attention and keep it, so give it the attention it deserves. Investing in video doesn’t just mean money. If you want to do it right you need to invest your time, resources and attention into pre-production instead of trying to cut corners.

 

How to present world class fitness videos with confidence, speed and better results!

If you want to present fitness videos or launch an on-demand workout channel then this blog post is for you.

If you’re used to teaching to a room full of participants, presenting a fitness class alone to a camera can seem ridiculously intimidating.

Preparation is key. Without the visual feedback from people in front of you, there’s more to remember and less help to trigger teaching points.

With this list of tips, you can present world-class fitness videos that you can be proud of and deliver the best exercise experience for your audience so they come back for more.

 

REHEARSE, REHEARSE, REHEARSE

 

Let’s get the most obvious tip out of the way at the start. Rehearsing pays of massively. The more familiar you are with your workout the more confident and natural your performance becomes.

Making mistakes can be frustrating and time consuming. If you want to bang out your workouts quickly, then take the time to rehearse so you’re more prepared and less likely to make mistakes.

When you know your workouts instinctively you can focus more on your performance and connection though the camera to your audience.

 

AVOID THE LONG INTROS

 

Keep your intros short and concise and aim for no longer than 10-30 seconds. People want to workout not listen to a lecture, so if you’re not saying what people want to hear they may not stick around.

If you’re workout warrants further explanation and back ground information, make a separate video. This provides a more appropriate opportunity for you to connect with your audience on a deeper level at a more appropriate time and doesn’t frustrate your audience if they want to get into the workout quickly.

A good intro:

  • qualifies your audience by need, ability or objective
  • gives a name to your workout and highlights the benefits
  • highlights and equipment requirements
  • tells them how long the workout is.

 

Anymore than this will overload the viewer with too much information and cause unnecessary delay to the workout.

Remember, you ability to deliver confidently to camera without ‘ums’ and ‘errs’ demonstrates your professionalism and ability to communicate.

If you’re using videos to bring more people into your live classes, then it’s in your best interest to make the best possible first impression.

Here are some good examples of workout introductions:

 

Yoga Class for BEGINNERS with Ashton August (Full Class)

15-Minute Beginner’s At-Home Cardio Workout 

BODYCOMBAT INVINCIBLE | Workout #14

 

MOVE AND TALK

 

There’s no reason why you can’t intro your workout while your audience is moving.

If you’ve planned your workout correctly then your warm-up moves should be low impact and easy to follow making it possible for you to maximise the workout opportunity.

 

DON’T SELF SABOTAGE

 

Without the right preparation you’re more likely to make mistakes and say the wrong things on camera.

If you’re new to filming your workouts, relax, it’s OK to make mistakes and you’ll get better with experience.

If you do something by mistake in your video it can be hard not to show your disappointment,. But don’t stop and ruin what could otherwise be a perfectly good video.

Always film your workouts by imagining that they’re LIVE! What would you do it you made the same mistake teaching in a club?

You correct yourself and move on. You don’t have to be perfect, just be prepared to deal with mistakes in the most professional way.

 

WORD ECONOMY

 

When it’s just you and your camera, silence can be deafening and one of the hardest things for fitness instructors to be comfortable with is being silent.

If you want your audience to get the most out of the workout then you need to give them a reason to listen. If you’re talking all the time, it’s difficult for them to tell what’s most important.

If you find yourself talking too much, train yourself to coach in as few words as possible. Think before you speak and be economical with your words, review the phrase in your mind before sharing it.

This will help you to cue better and give any music the room to breathe for a better exercise experience.

 

FUTURE PROOF YOUR COACHING

 

Present your workouts so they’re suitable for returning fans. You audience will only be first-timers once, so coach for progression instead of introduction.

When you present your workouts, imagine your audience have already done it 10 times. This will help you to create workouts with a longer shelf life that will appeal to returning fans as well as first timers.

If you want your participants to repeat your workouts, then you need to coach and deliver in a way that doesn’t frustrate the experience or slow them down.

If you teach in a way that assumes everyone is doing it for the first time, then the pace of the workout could be interrupted by explanations or demonstrations that are unnecessary to a more experience audience.

 

BE APPROPRIATELY DESCRIPTIVE

 

Sometimes following along to exercise videos becomes an audio only experience. When you present fitness videos you have to rely on more than visual cues.

If participants are adopting yoga poses or exercise that make it difficult for them to see the screen, you’ll need to change your coaching style to be more descriptive.

When visual coaching cues are compromised you’ll need to rely on strong verbal cuing. If you can pace your cuing with moments of silence, then it’s easier for your audience to follow your coaching cues when they need them the most.

 

AVOID NEGATIVE CUING

 

Making your workouts a positive experience for your audience will encourage them to return for more.

Rehearsing your workouts and paying attention to your teaching cues can help you to become a better coach.

Avoid negative cues like ‘don’t’ and ‘can’t’ and set objectives instead.

Warning people what they’re doing things wrong takes up valuable coaching time and doesn’t help your audience feel good either.

 

Here are some examples of negative cues and alternative phrases.

 

NEGATIVE: “Don’t let your knees fall inward as you squat down.”

OBJECTIVE: “If your knees are falling in, keep you them inline with your second toe as you squat down”

 

NEGATIVE: “Don’t bounce the barbell on the chest”

OBJECTIVE: “Are you smooth and under control as you lower the bar down?”

 

NEGATIVE: “If you can’t keep your speed up, drop your bike’s resistance”

OBJECTIVE: “Keep moving and drop your resistance if you need to, then when you’re ready take it up again”

 

END WITH A STRONG OUTRO

 

Just like your intro, you need to script your outro. The last thing you want to do is fluff up the ending when your workout has gone so well.

Preparing your outro in advance is the only way to wrap up your video with confidence and avoid waffling.

The secret is simple here, just figure out the last think you want to say (word-for-word) and work towards it.

So what should you say as your outro?

  • Congratulate your audience on completing the workout
  • Empathise and let them know that you know how they feel.
  • Repeat the workout name and focus.
  • Tell them what to do next e.g. “if you like’d this workout , next time try this one…”

 

Remember at the end of the workout, your audience will be tired but they’ll also feel great, so it’s the perfect time to ask something of your audience.

That could be a request to subscribe to your YouTube channel, follow a link to find out more about your local classes or take advantage of a promo you’re currently running.

 

So now you know how to present fitness videos that will deliver your audience the best exercise experience.