5 Essential Videos for Gyms, Fitness Studios and Personal Trainers

5 Essential Videos for Gyms, Fitness Studios and Personal Trainers

 

If you’re planning to create a promo video for your fitness business, you should know that one video just won’t cut it anymore.

People are becoming less patient and attention spans are getting shorter, so it makes no sense to try and cram everything about your business into one long video.

The customer journey is also becoming more complicated and less predictable because people can discover your business through different online and offline channels.

The only way to be ready to catch all leads is with a video strategy. A series of videos that complement your buyers’ journey and deliver the right content to the right customer at the right time.

Making it easy for your prospects to learn more about your products and services on their terms is the secret to engagement and a speedier sales process.

You can’t do that with one video.

This is why a video strategy is so important in the sales funnel. Specifically engineered videos are useful tools that provide only the necessary information and can be consumed quickly.

Used intelligently, videos can make businesses more efficient. They can be used to answer common question and overcome objections – events that would normally demand human intervention and be a drain on time and resources.

So what constitutes a basic video strategy for most fitness businesses?

Well, there are 5 essential types videos that every fitness business needs:

Homepage explainer video

 

An explainer video sit at the top of your sales funnel. It’s a high quality video that has a long lifespan, so it demands some investment. Don’t cut corners of your ideal customer will judge you.

It’s usually the first video anyone sees about your business, so take the time to plan this video correctly and give it the attention that it deserves.

There’s no perfect length for an explainer video. It just needs to be as long as necessary to deliver information quickly and efficiently.

Production quality and messaging matters. This could be the first meaningful interaction a person has with your brand, so you don’t want to disappoint them with a cheap looking video that doesn’t clearly explain how you can help them.

An explainer video isn’t a promo video, business highlight showreel or vanity video. It must present an overview of your business and explain the benefits and solutions that your products and services provide.

A well produced video will increase the time spent on your website and encourage visitors to learn more and watch more videos.

Remember, longer website visits can help to improve your Google ranking so a lot rides on you getting this video right!

Product overview or service videos

 

Most fitness businesses have multiple products or services so they each need their own video.

This makes it easier for your potential customers dive deeper into your products and services and watch only the videos that matter to them.

This demonstrates that you understand your customers and want to make it easier for them to learn more.

Bundling all your services together into one video assumes your audience must be interested in everything you offer and makes the mistake of assuming they have the patience to sit though a one-size-fits-all video.

Individual product videos are more versatile marketing assets and provide valuable audience insights.  Watch time analytics and view count can help you to quickly identify services areas that are poor performing or low in demand.

People who watch these videos may be problem unaware, problem aware or solution aware. So focusing on the features of your service in these videos is not enough.

Make it a no-brainer for them to see your business as the solution by acknowledging and agitating their problem before providing your solution. Tap into their emotional need to excite them to be a customer.

Testimonial videos

 

Social proof accelerates the conversion process but only when used at the right stage of the customer journey. Strategically placed testimonial videos can significantly improve sales, but don’t be tempted to use them too early or you’ll simply waste your most powerful assets.

Testimonial videos should stand the test of time, so they need to be engaging, fast paced and evoke an emotional response to be effective.

The most effective testimonial videos tell a story that prospects can relate to. You’ve probably heard that people make buying decisions based on emotion, and then they justify them with logic.

So testimonial videos need to be mini stories that describe a problem, the solution and the outcome/benefits.

Low production value iPhone clips have a place in your marketing strategy, but not at the expense of a sale.

Don’t rush try and extract praise from reluctant, camera shy customers pushed up against a wall. Instead be patient and hunt down your raving fans that will shout about you from the roof tops.

Q and A videos

 

Q & A videos are quick to produce because every business should already have a list of the most common questions prospects have about a product or service.

These videos need to be subject or problem specific, so it’s easy for your audience to find solutions quickly. The people hunting for these videos may already be customers of yours so it pays to keep them happy.

Freeing up your human resources and ensuring consistent communication and messaging are the strengths of Q & A videos. They’re inexpensive to produce but their benefits are immeasurably valuable.

Objection videos

 

A disproportional amount of attention is often focused on attracting new customers with video, but at any time their maybe a number of customers stuck in your sales funnel.

Just like Q & A videos you should already have a good idea of common objections you encounter during your sales process. Removing resistance with short succinct videos can grease the gears of your sales machine.

Objections can cause prospects to lose momentum through the customer journey, but sometimes all they need is a nudge to overcome their objection to set them on their way again.

Intercepting customer journeys with the right video at the right time is a low cost way to significantly improve conversion rates, and better still with planning you can automate the process!

 

 

Are you ready to create a video strategy for your fitness business to improve sales?

Learn how we can help you here.

Create Better Fitness Videos with Professional Audio – How to Sync Audio with Video

In this blog post I’m going to explain how to make fitness videos for YouTube with professional audio, by syncing audio and video in your editing software.

 

In a previous post I shared 3 relatively inexpensive ways to record high quality audio for you fitness videos for YouTube (read it here)

These solutions require an investment in equipment of less than £100.

But the results are worth far more, because now your videos sound professional!

There’s no room echo in the recorded audio and you’re not fighting with the music to be heard.

However using this method means you have to sync the audio to the video in post production (editing).

So how do you do that?

 

Three Claps

 

  1. First start recording on your camera and audio device/mobile phone.
  2. Check that both devices are recording audio and that the level on your audio device is at about 50-70%.
  3. Standing next to your camera, clap your hands three times.
  4. Record your video.
  5. Bring your audio track from your phone or recorder and the video file from your camera into your video editing software.
  6. Align the three spikes on both the video audio with the extra audio track
  7. Delete or mute the audio from the camera so you’re left with the mic audio from your external recorder / mobile.
  8. Increase the volume if its too quiet but make sure it doesn’t hit the top of your audio meter.

Now you can edit your videos further by adding graphics and music.

Here’s a simple video I found on YouTube which shows how to sync the clips.

Create Better Fitness Videos with Professional Audio – Fitness Instructor Microphones for Fitness Videos

An instructor microphone is essential for being heard in class, so let’s improve the audio for your fitness videos too.

In this blog post you’re going to learn 3 ways to record great audio to make your fitness videos sound more professional.

 

It’s easy to film high quality videos nowadays. When there’s plenty of light available, action cameras, mobile phones and consumer level DSLRs are all capable of producing great looking videos.

But did you know that more people are put off watching videos that have bad sound than bad video?

Without a good way of recording your music and voice at the same time, the sound soon becomes messy and unclear.

And that means your audience will either skip your video, or (if you’re lucky,) turn off the sound and put their own music on.

But that means they’re no longer listening to your expert advice. So they’ll only get so much out from the workout if they can only watch to follow along.

Fortunately recording clear audio for your DIY fitness videos it’s a lot easier than you’d think and it doesn’t have to be expensive either.

In this blog post I’m going to share with you 3 ways to record great audio for you fitness videos.

Fitness Instructor Microphone Setup 1: Use a second mobile phone to record your voice.

 

If you’re using an action camera, tablet device. mobile or DSLR to film your workouts you can use another mobile phone to record you audio.

Slip the phone into your mic belt and feed the mic up your shirt and clip on your collar. Mae sure you’re clothing is not too loose or the mic will swing around and create unneccesary noise.

You can then easily sync the audio to your video with any free editing software on your computer.

There are many inexpensive microphones available through eBay and amazon that will deliver high quality results.

Before you purchase any microphone make sure you check that:

  • The mic is compatible with your device
  • Your phone is capable of recording sound with an external mic

Here are a few options:

You’ll also need an app to record the audio – here are a few to choose from:

Fitness Instructor Microphone Setup 2: Use a portable audio recorder for your voice.

 

There are many inexpensive portable audio recorders available that allow you to connect an external mic. Likewise there are many cheap mics that give good results.

My favourite audio recorders are:

I’d recommend the Zoom H1n. It’s small, light and has a built in limiter that prevents your audio from distorting when you raise you voice.

Here are a few compatible mics for all recorders listed above:

Fitness Instructor Microphone Setup 3: Use a wireless recording system for your voice.

 

This is the most expensive option for recording sound for your fitness videos. The best and cheapest radio mic system available is the Rode Filmmaker Kit (£250).

You can plug the receiver directly into your DSLR camera and record the sound directly to your video. So when you put your video on your computer you don’t have to synchronise the audio to the video.

It’s possible to connect the Rode Filmmaker receiver to your smartphone as well for the same result. But you’ll need this SC3 adapter to stereo mic plug (£8) to make it work.

Rode Filmmaker kit

SC3 adapter to stereo mic plug

So there you go, three ways to record professional audio for your fitness videos.

Let’s take a quick look at the pros and cons for each so you can decide what option is best for you.

Setup 1:

Use a second mobile phone to record your voice

Pros:

  • Cheapest solution
  • High quality mics are cheap
  • You may need 2 phones

Cons:

  • Audio and video need to be synchronised with editing software
  • Downloading audio from your phone isn’t always quick and easy
  • You might stop recording by accident if you knock the phone

Setup 2:

Use a portable audio recorder for your voice

Pros:

  • Cheapest and wider selection of mics available
  • Audio recorders can be used for many other purposes like podcasts.
  • If you only have one phone, you can use it for filming
  • Recorders have ‘hold’ buttons to prevent stopping recordings by accident.
  • Quick and easy to download audio files.
  • Batteries and storage last a long time

Cons:

  • Audio and video need to be synchronised with editing software
  • Dedicated audio recorders could be more complicated to use.
  • You may need to buy a micro SD card / SD card.

Setup 3:

Use a portable audio recorder for your voice

Pros:

  • Audio is recorded straight to the video – no need to synchronise using editing software
  • Professional grade audio
  • Quick to setup and simple to use
  • If you only have one phone, you can use it for filming
  • Batteries and storage last a long time

Cons:

  • Expensive solution
  • Unit may feel large in a mic belt
  • Best used with a DSLR camera for better control
  • Extra adapater needed to connect to a phone.

15 reasons why gyms and studios need to create their own virtual fitness workouts.

Virtual fitness classes are becoming more and more popular with current fitness enthusiasts and new starters. Here are 11 reasons why fitness businesses need to start creating original virtual fitness classes to give them the advantage in their local area!

  1. Giving current members access to online workouts allows them to stay motivated and on track with their training. Virtual classes can help them stay on track when they go on holiday or are away on business. Helping members to workout wherever they are means they stay loyal to you and reinforcing relationships so they don’t feel like they’re behind when they return to training.
  2. It’s easy to reversion fitness videos into shorter free workouts and clips for social media. It’s then easy to send traffic to consume the full-length content because it’s the content they most value!
  3. More people are working out at home than ever before. Research suggests 62% of gym and studio members do some sort of exercise at home with fitness apps or use digital platforms. Your members could be looking for a convenient solution to train more with you.
  4. Virtual workouts advertise your facility 24/7 if you publish content on platforms like Instagram TV and YouTube. Optimising your content for search engines can help people in your local area find your business.
  5. Producing high-quality videos is cheap and easy if you have your own camera and studio space. You don’t have to hire a space to make your videos and you can build a library of content quickly. Workouts don’t have to be long so you can film them whenever the studio is not being used.
  6. Over time your workout videos will increase in views and watch time. Use these statistics and dive into the analytics to get a better understanding of your audience and create more of the content that’s most popular.
  7. Showing participants in your videos helps to reassure others that the program is suitable for them too. They may even recognise a friend participating and your loyal followers will be keen to share with their friends any video content they appear in.
  8. Allowing new prospects the opportunity to try before they visit your facility is great marketing. It’s not heavy on your resources or demanding of your staff’s time. You’re providing useful content that they can build into their routine so they want more. Exercising remotely also helps them to build their confidence before they attend in person.
  9. Free videos serve as a gateway to a premium content and possible additional revenue stream. Allowing members to upgrade their memberships to include access to your virtual workouts is a quick way of increasing profits.
  10. Allow your members to downgrade to a virtual membership if they need to take a break. Keeping your members connected to your brand and giving them a low cost option increases the likelihood that they’ll come back.
  11. Offer free trials to of your virtual workouts to loyal members so they feel rewarded and appreciated for their efforts.
  12. Virtual fitness classes provide an opportunity for you to partner with other local businesses. You could offer advertising space in your videos to clothing, equipment or food brands.
  13. Turn your instructors into local celebrities! Class participants love their instructors and instructors love Instagram! Invest in your immediate talent and they’ll be proud to shout about their classes and bring in new business!
  14. Members will relocate to other facilities to follow their favourite instructors. So having an exclusive video library of workouts from your top instructors could appease them in the event of your top instructors leaving.
  15. Getting new members to visit again as soon as possible increases their membership lifetime. Emailing them links to stretching videos they can do at home helps them to recover faster. This lengthens the customer journey; connects them to your brand for longer; and shows that you care.

Need to create better videos for your fitness business? Go shopping!

Everyone wants to create better videos to earn more watch time. So what can we learn from an in-store shopping experience to make videos better?

I’ve never worked in retail but I know from many trips to supermarkets that a lot of research and psychology goes into shop floor planning.

And so that customers buy more stuff!

Last weekend I visited an outdoor store that sells clothes, tents, footwear as well as many other gadgets and high-end gizmos such as GPS trackers and sports watches.

When you enter the shop you pass the tills and then you’re in the clothes sections split into two areas for men and women. And the first thing you see in the men’s section is a display for North Face T-Shirts.

North Face T-shirts are popular; they likely have a good margin for the store and an easy impulse buy so they deserve the extra promotion to be noticed.

Then you’re led on a journey through more clothes, coats, fleeces – because if you need a T-shirt you may need other clothes too right?

And then you have more options forking your path; left for bags or right for tents. The experience is simple and frictionless. There aren’t too many category options to become overwhelming and steering a direction through the store happens almost subconsciously.

Eventually, you end up at the back of the store eyeing up the deals on special offer. You find yourself trying to justify buying a collapsible aluminum picnic table and barbeque unit just because they are 50% off.

Finally, you decide that you don’t really need another rucksack and a GPS watch either so you head back the way you came to the exit.

But there it is again, the display of North Face T-shirts. It’s as clear to see exiting the store as entering it.

The shop made it is clear to see their best seller in both directions and let’s be honest, it doesn’t take much to convince a man to buy another T-shirt, does it?

North Face T-shirts… and they’re on offer!

If you haven’t figured out how this whole experience is relevant to good video design then let me explain.

Every video needs a hook to keep viewers watching. Just like a shop needs an enticing offer to suck customers further into the store.

The hook for the store is the North Face special offer. So shoppers buy some or at least stay in the store for longer.

For video, it’s telling the viewer exactly what your video is about in the first few seconds, so they’ll continue to watch for another few seconds.

You can only extend watch time of videos by constantly drip-feeding more relevant information to the audience so you keep their attention. Just like an in-store experience, visitors have to be led on a journey that makes sense and is logical and constantly stimulating.

The further visitors make it through the store (or your video) the more you can ask of them because they’ve shown an interest in your content. You have their attention now and they’re softened to the idea of finding out more (to watch another video in your series to answer more questions) or buying something from the 50% off deals.

Leaving the store is the last stage of the in-store experience. If you’re not already taking something to till then this is the shop’s last chance of making a sale, which is why they want you to see their North Face special offer again.

This is equivalent to the call to action of your video. You repeat the important actionable content.

It’s what you want your audience to do because that’s the whole purpose of your video.

Hey! This is important and requires your attention again! The sale ends this weekend!

Video is powerful, but only when it’s designed in the right way. Moving pictures isn’t enough to entertain or hold attention for long enough anymore, only content can do that when it’s crafted in the right way.

If you want your videos to perform better and give a positive ROI you need to hold their attention and give your audience the information they want in a logical and effortless way.

So next time you’re creating videos, don’t underestimate the importance of planning your content to provide your viewers with the best viewing experience.

7 Ways to Use Your Fitness Promo Video

So you’ve created a promo video for your fitness product, service or facility.

You’ve put it on the homepage of your website, posted it to YouTube and shared it with the world on Facebook.

Job done, right? Now you can sit back and watch the leads flood in!

If only it were that simple.

Maybe 15 years ago, the novelty of being one of the first to feature a promo video on your homepage might have pulled in a few new customers, but not anymore.

And if you’re hoping that posting to YouTube and Facebook will send a flood of traffic to your website you’re going to be disappointed.

So what’s the correct strategy? How do you use your promo to bring in more business?

Well, you need to earn the attention of your audience at the appropriate time using three marketing strategies.

 

Promote – Push your content to the right audience at the right time

Discover – Allow your content to be found easily in searches

Intercept – Increase the impact of the engagement opportunity to a higher level.

 

The following examples explain how you can put your video in front of your target audience at the best times for more successful marketing.

 

Add a video player screenshot to your flyers and posters (PROMOTE & INTERCEPT)

Flyer still work; offline advertising is not dead. It may be less popular than before but that also means it’s easier to stand out with good copy design. Make your flyers more engaging with a simple video player screenshot of your promo video plus a QR code. Make it easy for them to scan a code to watch a video and monitor the performance of you traditional marketing campaigns by paying attention to YouTube analytics and views.

 

Add a video player screenshot to your emails (PROMOTE & INTERCEPT)

Email plays a huge role in warming up cold audiences, so feature a video player screenshot of your promo in the content or footer of your email and add ‘VIDEO:’ to the subject line to increase open rates. If you’re sending out e-mails for your sales funnels then this is a simple way to tempt a click and direct your audience to your homepage or special offer.

 

Reversion and repost your video to YouTube (DISCOVERY)

If your promo video features testimonials from customers and members, re-edit and repost the video as a ‘review’ of your facility. 80% of customers prefer making informed purchase decisions based on research, rather than talking to a sales advisor, so make it easy for them to find positive content for your product or service. Using ‘Review’ with the name of your facility and location in your YouTube video title means you have the best chance of appearing in searches.

 

Tradeshows (PROMOTE)

Save a copy of your video onto your iPad for trade shows and fitness expos. Don’t rely on unpredictable data connections to stream your content on demand. If you’re presenting, play a few seconds before you go onstage to settle and entertain your audience. Remember, trade floor are notoriously noisy places, so if you’re planning to play a version of your video on your stand, create a version with subtitles so you don’t need to shout over your own video to chat with prospective clients.

 

Facebook Video Adds (PROMOTE)

If you’ve crafted a great promo video which explains how you can help your target customer, experiment with it as a Facebook video ad. The cost per click for a video view on Facebook is still very cheap compared to text-based ads and Facebook’s targeting platform makes it super-easy for you to run your ads at the best time to reach your audience. Short or long videos work provided they give the audience valuable content that focuses on customer benefits. Longer videos work well if you’re educating or demonstrating products. Shorter videos work well for relatable content such as client case-studies that show a before and after state.

 

Facebook Business Page (INTERCEPT)

Pin your video to the top of your business page so it’s the first thing new visitors see and add a custom thumbnail that’s going to make your video stand out. Make sure to include a description with the location and address of your business first along with contact information. Beef up the copy with an extended description of your business plus a transcript of the narrative or interviews. People use Facebook search to discover and research, so it needs text to find your content.

 

YouTube Channel Page (INTERCEPT)

Feature your video at the top of your YouTube channel page so it’s the first one new visitors see and again make sure you add a comprehensive description and thumbnail.

Are you using all these strategies to get more video views? If not, what are you waiting for?

 


Richard Playfair is a video producer Sweatlife Films and former fitness professional.

Sweatlife Films specializes in creating content for the health and fitness industry and video marketing specialist.

 

 

 

How To Deliver a Great Presentation for Video. The 15 Point Checklist.

How can you capture a great presentation on video that you can turn into successful marketing content?

If you’re planning to film a presentation which you’ll later share on social media and YouTube, it’s important to create content that looks and sounds great.

These 15 top tips will help you to create and deliver a professional presentation to your audience that establishes you as an expert and authority in your field.

 

Read The Presentation Book by Emma Leddon. Great presentations don’t happen by chance. This book will help you to prepare and structure a high-value presentation that will keep your audience engaged and make it easy to edit into neat videos.

Prepare your content in the right format. Why are so many people are still creating presentations and slides in old formats? All PowerPoint presentations should be created in 16:9, the modern aspect ratio of a widescreen TV so they display correctly during your presentation and slides edit neatly into your videos.

 

Rehearse for the big day. As Emma Ledden explains in her book, practice will allow you to present to the best of your ability. Seek feedback from others with a mock presentation, don’t just send them a copy of your script or PowerPoint.

 

Download all content for your presentation. Technical hitches and interruptions during your presentation can very embarrassing and frustrating for your audience. You can’t always guarantee a reliable internet connection in unfamiliar locations, so instead of streaming content or hosting your content online, download all media you need and create a backup on a USB stick.

Stand still. Staying rooted to the spot when you talk allows you to deliver your content with authority. Wandering around doesn’t make your presentation more professional, in fact it’s a sign of inexperience. Make it easy for the camera man to film you and you’ll get a great video in focus.

Turn off your phone. You don’t want your mum calling you when you’re on stage. It’ll be in your video as well!

Choose your wardrobe carefully. If you’re presenting in typical gym clothes, be aware that fluorescent colours can appear unnaturally bright and detailed patterned leggings can cause strange patterns on video. Wearing all black looks boring and very flat on camera but opting for a white shirt could mean that there’s little contrast between you and your environment so there’s nothing to make your videos ‘pop’!

Stay away from projectors and screens. Never stand or walk in front of a projector or TV screen. The extra light will cause the image of you to become over exposed and there’s little that can be done in editing to fix this.

Prepare to wear or use a mic. You may be asked to either hold a stick mic or wear a head mic or lapel mic for your presentation. To capture the best sound with a stick mic, hold it at chin level pointing to your nose. Lanyards, necklaces and can all hit lapel mics causing unwanted noise so be prepared to take them off and move long hair out of the way too.

Always face front. Never turn your back on your audience to read from the slides. If you need to turn to read your slides you haven’t rehearsed enough. Practice until you know your presentation so you always face the audience and camera.

Be confident. Speak to the people at the back of the room, don’t expect the microphone to do the work for you. You need to deliver your presentation with volume and enthusiasm to capture great audio for your video. If you’re delivering a presentation on a noisy trade floor it’s even more important to speak up or your voice will be drowned out by the background noise. As a simple rule of thumb, if you can’t hear your own voice coming out of the speakers you’re not talking loudly enough.

Drink water. Stay hydrated and sip plenty of water before you present. If you’re dehydrated your saliva will become sticky and you’ll make clicky noises when you speak. These can be obvious in recordings and be distracting for some people to listen to.

Repeat the question. Q&A can yield some of the best and most useful content for marketing. If one person from your audience needs your help with a problem, it’s likely there are others searching for the same answers on YouTube. To create great Q&A videos, summarise the question before you answer and make sure whoever is asking the question uses a mic. This helps other audience members who have not heard the question put your answer into context and neatly packages a specific comment for a stand alone video.

 

How to Turn Your Video Presentations into Useful Social Media Content

We’re living in the age of content marketing, so I’m always surprised when I attend an industry event and see the keynote speakers aren’t filming their presentations.

Why wouldn’t you want to capture your presentation on video so you can use it for marketing to reach even more people? Surely that’s why you’re speaking in the first place?

I realize that some presenter give the same talks at different places, so they may already have filmed their appearance and have no intention of sharing their content on YouTube until the ‘tour’ has ended.

For others, the reason must come down to cost, fear of the camera or lack of business acumen.

The process of turning a presentation into a valuable package of media content, of course, depends on the quality of the content. I’m sure just like myself you’re sat through a generous share of awful presentations. You know the ones where the content bears no relevance to the title; they’re absent of structure and enthusiasm and they’re just one big sales pitch. If you’re not an experienced presenter I recommend buying The Presentation Book by Emma Leddon. You’ll learn how to structure a presentation properly to engage with your audience effectively and then it’s easy to edit into useful video content.

 

Imagine I’ve just done a presentation on “The 10 Essential Videos Every Gym Should Make For Marketing Purposes”.

Besides uploading the full-length video to YouTube, I can easily chop it into ten 2-3 minute clips, one video for each of the ten items in my presentation.

If I design a unique series of thumbnail images for my videos, add good metadata and upload them to a playlist, I’m publishing them in the best way for people to find and recognize more of my content.

With a little further editing, I can create shorter versions of these clips for Instagram, so now I have 20 pieces of new content.

Take all the highlights from your presentation and create a montage. Set this to music with some graphics and you can make good content great.

If the audio from your presentation is good you can create an animated infographic or use the full presentation audio in a podcast. Simply record a brief introduction and a conclusion to the piece and you’re done.

Let’s say at the end of my presentation I had 10 minutes of questions in which I answered different 3 questions in full. Of course, we can turn each one of these Q&As into videos, and anyone searching for answers to similar questions can learn from my videos. I can use these videos to offer more value in my newsletters and I can turn quotes into animated videos or memes.

How to Create Compelling Titles for your YouTube Videos

Sometimes thinking of a punchy title for your latest video blog can be tricky. You want to create something that’s going to attract a new audience and keeps your regular followers engaged.

So how can you consistently create compelling titles that encourage people to watch your videos?

 

Easy. Use the 3 ‘C’s as a guide to decide upon the best title structure for your video.

 

Content, Curiosity. Controversy.

 

Is your video informative? Are you sharing your knowledge and trying to educate your audience? Then use a title that focuses on the power of the content you’re sharing.

Here are some examples:

 

“The seven essential kettlebell strength exercises I do every week”

– You know what you’re going to get when you watch this video so it’s an easy decision to make for anyone interested in strength training or kettlebells.

 

“5 High protein vegetarian post workout meals that take less than 5 minutes to prepare”

– This video would clearly appear to vegetarians looking for post workout meal inspiration.

 

In both of these examples, you’ll notice the main keywords reveal the content of the video and appear early in the title which helps to rank them in search.

Next up, curiosity…

Titles which provoke curiosity play on the idea that you’re lacking in knowledge in an area that’s important to you and this is your opportunity to become educated. They bait you to click to find out more and they’re hard to resist because if you ignore it you’ll always have a gap in your knowledge.

Here are two examples:

 

“The 10 exercises I never do with my female clients”

– What’s wrong with these exercises and why are they bad for women? Am I doing the wrong type of workouts with my female clients? You can see how a post like this can be hard to ignore if you’re a personal trainer who has female clients.

 

“The best and worst sources of plant protein for bodybuilders”

– Once again the target here is the vegetarian bodybuilder and striking fear into their nutritional habits. Could you resist this title or would you be worried that your Quorn burger is not your best friend after all?

 

The final ‘C’ stands for controversial.

 

Everyone loves a good rant or discussion in the world of health and fitness. There’s no shortage of willing participants keen to share their opinions on the latest research or scientific study. So if you want people to engage with your videos then this could be one of the quickest ways to build up your comments, just don’t expect everyone to agree with you and watch out for the trolls!

Once again, here are some (fictional) examples:

“Crossfit made me fit in 5 weeks – I’ve got the injuries to prove it”

“I eat doughnuts every day and I still look buff!”

 

These kinds of titles are sensationalist and tabloid in style. They’re vague and provocative and promote unsubstantiated claims the present grounds for discussion…and argument, of course.

 

The Video Promo Checklist For Gyms and Facilities

If you’re planning to make a fitness promo for your gym or facility, here’s your 10 point checklist to help you prepare for your filming.

 

Get permission 

If you share a building or gym space with other businesses or training companies let them know you’re filming and ask them to help keep areas tidy. At busy times people, bags, and equipment can quickly make places look untidy so consider filming at times which are quieter so you can control the look of the environment better. An experienced video production team know how to film and edit videos so they appear busier than they are.

 

Let your members know you’re filming

Put up posters, make announcements on your tannoy, and post updates on social media and in your newsletters. If you give your members enough advanced notice they’re less likely to complain and some may just skip the gym until filming has finished. Give as much information as you can about your plans to film. Explain what you plan to film and when, so members who love the camera can boost class numbers and those who want to strategically avoid being filmed can carefully plan their visit or train in a designated ‘no filming zone’.

 

Create a shot list

One way to make sure you get everything you need for your project is to create a shot list. Missing something important could mean extra filming and is needed and your project may take longer to complete. In pre-production, your video team will help you to compile a list of everything you need to build your final video. You should always plan to film more than you need because not everything you capture will be good enough. As a general rule of thumb, you’ll get 1 minute of great content for every 10 minutes of footage.

 

Plan your filming

Allow your video team to arrive early and go over your plans one more time and don’t forget to tell them about any last minute changes. Depending on the scale and length of the project, allowing equipment to be stored on site can save you valuable time setting up if you’re filming over a series of days. If you’re planning to use drones to film exteriors of your building you should contact your local council to gain appropriate permissions for this. If your facility is in a built up residential area you may not be allowed to get these types of shots, and if you are, it could take months to get your proposal approval.

 

Prepare your staff

Leading up to filming regularly remind your team of the filming date and what’s required of them. Ensure they are dressed appropriately to represent your brand and if you’re interviewing them, help them to prepare and rehearse so they are natural and confident in front of a camera. Ask your staff to sign release forms which permit you to them in your videos, so in the future, if they work elsewhere you can still feature them in your video.

 

Check and clean your facilities and equipment

Don’t expect your venue to look perfect for filming. You may only get one chance to get the shots you need so make sure your venue is clean and tidy and all your equipment works. You’ll be surprised how easy it is to miss small details that can be hard to ignore once caught on camera. Be prepared to remove decorations or other objects if they risk dating your videos. For example, if you’re planning to film your video just before Christmas it’s a good idea to remove all decorations and ornaments so you can create a more neutral video that is timeless.

 

Pick the best time

Down lighting in studios and gyms means it’s difficult to get bright and vibrant footage during the evening or if natural light is limited. Bringing in additional lighting may not be an option but turning the lights on will certainly help. The fitness experience is often enhanced by the lack of light to build mood and atmosphere, but for the sake of filming, you may have to sacrifice the member experience for filming so it’s possible to see what’s happening. If you’re planning to film holistic programmes such as yoga or Pilates then try to film at sunrise in the winter or early in the evening in summer. The quality of light at these times is rich, warm and inviting and suggests a time of reflection and connection which stylises this type of content well. It’s also convenient that these types of classes are always popular at these times for good numbers.

 

Choose your locations carefully

Mirrors can make filming in gyms difficult because they reflect light and can catch the image of the camera operator. Cycling, Pilates, and yoga studios are typically quite small and they are not easy to move around in without disturbing members. If you’re after the best shots to show off your classes and equipment, consider temporarily moving them to bigger space for filming.

 

Prepare for interviews in advance

If you’re planning to interview clients or gather testimonials from members or class participants, do them all at the same time to capture a large volume of content quickly. Prepare your questions in advance so each interview only takes a few minutes and set up in a quiet room away from and background music or noisy air conditioning units so footage can be easily edited.

 

Check for fire drills

Make sure you know when fire alarms are tested at your location so you’re not interrupted by any planned fire drills, equipment servicing, and cleaning schedules. Ensure your video team has access to a locked room where they can safely store their equipment in the event that the building has been to evacuated.