Weak Messaging and no USP
If you can’t explain what makes your content different from the competition, you’re just one of many others. And don’t think that boasting about your 200+ classes is enough to draw people in. Choice can be overwhelming. People actually want help choosing and the first step to that is grabbing their attention with messaging that matters to them.
Targeted Advertising
It’s cheaper and easier than ever to advertise your classes to the whole world with Facebook and YouTube ads. And the temptation to win a worldwide audience is often too big to resist! But it always makes more sense to advertise locally first, especially if your business is built on memberships and in-person training to maximize profits.
Revealing your location
Revealing your business location is an essential detail often overlooked in social media posts, profile descriptions, and YouTube metadata. If people know you are local, then they pay more attention to your content, especially if they’re in a buying mood. Even if you are 100% digital people are still reassured by location when it comes to buying decisions.
