FITNESS VIDEO MARKETING AND
FITNESS VIDEO PRODUCTION TIPS
How to film fitness testimonial videos for marketing
Do you want to create attention-grabbing, thumb-stopping fitness testimonial videos for your brand, gym or business? Great! When used at the right point in the customer journey, testimonial videos can help you convert more leads into customers. The trouble is many people don’t plan testimonials well because they fear that if they do, the videos won’t look ‘authentic’ or ‘natural’.
Six mistakes fitness businesses make when commissioning video production
Video isn’t magic…sorry to break it to you. The truth is, just because you’ve made a video doesn’t mean you’ll magically “voodoo” new business out of thin air. If you’re feeling an urgency to create videos for your fitness business to improve marketing, sales, or retention, then this post is for you. It’s my goal with this post to make
How to present world class fitness videos with confidence, speed and better results!
If you want to present fitness videos or launch an on-demand workout channel then this blog post is for you. If you’re used to teaching to a room full of participants, presenting a fitness class alone to a camera can seem ridiculously intimidating. Preparation is key. Without the visual feedback from people in front of you, there’s more to remember
5 Essential Videos for Gyms, Fitness Studios and Personal Trainers
5 Essential Videos for Gyms, Fitness Studios and Personal Trainers If you’re planning to create a promo video for your fitness business, you should know that one video just won’t cut it anymore. People are becoming less patient and attention spans are getting shorter, so it makes no sense to try and cram everything about your business into one long
Create Better Fitness Videos with Professional Audio – How to Sync Audio with Video
In this blog post, I’m going to explain how to make fitness videos for YouTube with professional audio, by syncing audio and video in your editing software. In a previous post I shared 3 relatively inexpensive ways to record high quality audio for you fitness videos for YouTube (read it here) These solutions require an investment in equipment of less than
Create Better Fitness Videos with Professional Audio – Fitness Instructor Microphones for Fitness Videos
An instructor microphone is essential for being heard in class, so let’s improve the audio for your fitness videos too. In this blog post you’re going to learn 3 ways to record great audio to make your fitness videos sound more professional. It’s easy to film high quality videos nowadays. When there’s plenty of light available, action cameras, mobile phones
15 reasons why gyms and studios need to create their own virtual fitness workouts.
Virtual fitness classes are becoming more and more popular with current fitness enthusiasts and new starters. Here are 15 reasons why fitness businesses need to start creating original virtual fitness classes to give them the advantage in their local area! Giving current members access to online workouts allows them to stay motivated and on track with their training. Virtual classes
Need to create better videos for your fitness business? Go shopping!
Everyone wants to create better videos to earn more watch time. So what can we learn from an in-store shopping experience to make videos better? I’ve never worked in retail but I know from many trips to supermarkets that a lot of research and psychology goes into shop floor planning. And so that customers buy more stuff! Last weekend I
7 Ways to Use Your Fitness Promo Video
So you’ve created a promo video for your fitness product, service or facility. You’ve put it on the homepage of your website, posted it to YouTube and shared it with the world on Facebook. Job done, right? Now you can sit back and watch the leads flood in! If only it were that simple. Maybe 15 years ago, the novelty
How To Deliver a Great Presentation for Video. The 15 Point Checklist.
How can you capture a great presentation on video that you can turn into successful marketing content? If you’re planning to film a presentation which you’ll later share on social media and YouTube, it’s important to create content that looks and sounds great. These 15 top tips will help you to create and deliver a professional presentation to your audience
How to Turn Your Video Presentations into Useful Social Media Content
We’re living in the age of content marketing, so I’m always surprised when I attend an industry event and see the keynote speakers aren’t filming their presentations. Why wouldn’t you want to capture your presentation on video so you can use it for marketing to reach even more people? Surely that’s why you’re speaking in the first place? I realize
How to Create Compelling Titles for your YouTube Videos
Sometimes thinking of a punchy title for your latest video blog can be tricky. You want to create something that’s going to attract a new audience and keeps your regular followers engaged. So how can you consistently create compelling titles that encourage people to watch your videos? Easy. Use the 3 ‘C’s as a guide to decide upon the