Sometimes thinking of a punchy title for your latest video blog can be tricky. You want to create something that’s going to attract a new audience and keeps your regular followers engaged.
So how can you consistently create compelling titles that encourage people to watch your videos?
Easy. Use the 3 ‘C’s as a guide to decide upon the best title structure for your video.
Content, Curiosity. Controversy.
Is your video informative? Are you sharing your knowledge and trying to educate your audience? Then use a title that focuses on the power of the content you’re sharing.
Here are some examples:
“The seven essential kettlebell strength exercises I do every week”
– You know what you’re going to get when you watch this video so it’s an easy decision to make for anyone interested in strength training or kettlebells.
“5 High protein vegetarian post workout meals that take less than 5 minutes to prepare”
– This video would clearly appear to vegetarians looking for post workout meal inspiration.
In both of these examples, you’ll notice the main keywords reveal the content of the video and appear early in the title which helps to rank them in search.
Next up, curiosity…
Titles which provoke curiosity play on the idea that you’re lacking in knowledge in an area that’s important to you and this is your opportunity to become educated. They bait you to click to find out more and they’re hard to resist because if you ignore it you’ll always have a gap in your knowledge.
Here are two examples:
“The 10 exercises I never do with my female clients”
– What’s wrong with these exercises and why are they bad for women? Am I doing the wrong type of workouts with my female clients? You can see how a post like this can be hard to ignore if you’re a personal trainer who has female clients.
“The best and worst sources of plant protein for bodybuilders”
– Once again the target here is the vegetarian bodybuilder and striking fear into their nutritional habits. Could you resist this title or would you be worried that your Quorn burger is not your best friend after all?
The final ‘C’ stands for controversial.
Everyone loves a good rant or discussion in the world of health and fitness. There’s no shortage of willing participants keen to share their opinions on the latest research or scientific study. So if you want people to engage with your videos then this could be one of the quickest ways to build up your comments, just don’t expect everyone to agree with you and watch out for the trolls!
Once again, here are some (fictional) examples:
“Crossfit made me fit in 5 weeks – I’ve got the injuries to prove it”
“I eat doughnuts every day and I still look buff!”
These kinds of titles are sensationalist and tabloid in style. They’re vague and provocative and promote unsubstantiated claims the present grounds for discussion…and argument, of course.