If you’re planning to make a fitness promo for your gym or facility, here’s your 10 point checklist to help you prepare for your filming.
If you share a building or gym space with other businesses or training companies let them know you’re filming and ask them to help keep areas tidy. At busy times people, bags, and equipment can quickly make places look untidy so consider filming at times which are quieter so you can control the look of the environment better. An experienced video production team know how to film and edit videos so they appear busier than they are.
Let your members know you’re filming
Put up posters, make announcements on your tannoy, and post updates on social media and in your newsletters. If you give your members enough advanced notice they’re less likely to complain and some may just skip the gym until filming has finished. Give as much information as you can about your plans to film. Explain what you plan to film and when, so members who love the camera can boost class numbers and those who want to strategically avoid being filmed can carefully plan their visit or train in a designated ‘no filming zone’.
Create a shot list
One way to make sure you get everything you need for your project is to create a shot list. Missing something important could mean extra filming and is needed and your project may take longer to complete. In pre-production, your video team will help you to compile a list of everything you need to build your final video. You should always plan to film more than you need because not everything you capture will be good enough. As a general rule of thumb, you’ll get 1 minute of great content for every 10 minutes of footage.
Plan your filming
Allow your video team to arrive early and go over your plans one more time and don’t forget to tell them about any last minute changes. Depending on the scale and length of the project, allowing equipment to be stored on site can save you valuable time setting up if you’re filming over a series of days. If you’re planning to use drones to film exteriors of your building you should contact your local council to gain appropriate permissions for this. If your facility is in a built up residential area you may not be allowed to get these types of shots, and if you are, it could take months to get your proposal approval.
Prepare your staff
Leading up to filming regularly remind your team of the filming date and what’s required of them. Ensure they are dressed appropriately to represent your brand and if you’re interviewing them, help them to prepare and rehearse so they are natural and confident in front of a camera. Ask your staff to sign release forms which permit you to them in your videos, so in the future, if they work elsewhere you can still feature them in your video.
Check and clean your facilities and equipment
Don’t expect your venue to look perfect for filming. You may only get one chance to get the shots you need so make sure your venue is clean and tidy and all your equipment works. You’ll be surprised how easy it is to miss small details that can be hard to ignore once caught on camera. Be prepared to remove decorations or other objects if they risk dating your videos. For example, if you’re planning to film your video just before Christmas it’s a good idea to remove all decorations and ornaments so you can create a more neutral video that is timeless.
Pick the best time
Down lighting in studios and gyms means it’s difficult to get bright and vibrant footage during the evening or if natural light is limited. Bringing in additional lighting may not be an option but turning the lights on will certainly help. The fitness experience is often enhanced by the lack of light to build mood and atmosphere, but for the sake of filming, you may have to sacrifice the member experience for filming so it’s possible to see what’s happening. If you’re planning to film holistic programmes such as yoga or Pilates then try to film at sunrise in the winter or early in the evening in summer. The quality of light at these times is rich, warm and inviting and suggests a time of reflection and connection which stylises this type of content well. It’s also convenient that these types of classes are always popular at these times for good numbers.
Choose your locations carefully
Mirrors can make filming in gyms difficult because they reflect light and can catch the image of the camera operator. Cycling, Pilates, and yoga studios are typically quite small and they are not easy to move around in without disturbing members. If you’re after the best shots to show off your classes and equipment, consider temporarily moving them to bigger space for filming.
Prepare for interviews in advance
If you’re planning to interview clients or gather testimonials from members or class participants, do them all at the same time to capture a large volume of content quickly. Prepare your questions in advance so each interview only takes a few minutes and set up in a quiet room away from and background music or noisy air conditioning units so footage can be easily edited.
Check for fire drills
Make sure you know when fire alarms are tested at your location so you’re not interrupted by any planned fire drills, equipment servicing, and cleaning schedules. Ensure your video team has access to a locked room where they can safely store their equipment in the event that the building has been to evacuated.