How can you capture a great presentation on video that you can turn into successful marketing content?
If you’re planning to film a presentation which you’ll later share on social media and YouTube, it’s important to create content that looks and sounds great.
These 15 top tips will help you to create and deliver a professional presentation to your audience that establishes you as an expert and authority in your field.
Read The Presentation Book by Emma Leddon. Great presentations don’t happen by chance. This book will help you to prepare and structure a high-value presentation that will keep your audience engaged and make it easy to edit into neat videos.
Prepare your content in the right format. Why are so many people are still creating presentations and slides in old formats? All PowerPoint presentations should be created in 16:9, the modern aspect ratio of a widescreen TV so they display correctly during your presentation and slides edit neatly into your videos.
Rehearse for the big day. As Emma Ledden explains in her book, practice will allow you to present to the best of your ability. Seek feedback from others with a mock presentation, don’t just send them a copy of your script or PowerPoint.
Download all content for your presentation. Technical hitches and interruptions during your presentation can very embarrassing and frustrating for your audience. You can’t always guarantee a reliable internet connection in unfamiliar locations, so instead of streaming content or hosting your content online, download all media you need and create a backup on a USB stick.
Stand still. Staying rooted to the spot when you talk allows you to deliver your content with authority. Wandering around doesn’t make your presentation more professional, in fact it’s a sign of inexperience. Make it easy for the camera man to film you and you’ll get a great video in focus.
Turn off your phone. You don’t want your mum calling you when you’re on stage. It’ll be in your video as well!
Choose your wardrobe carefully. If you’re presenting in typical gym clothes, be aware that fluorescent colours can appear unnaturally bright and detailed patterned leggings can cause strange patterns on video. Wearing all black looks boring and very flat on camera but opting for a white shirt could mean that there’s little contrast between you and your environment so there’s nothing to make your videos ‘pop’!
Stay away from projectors and screens. Never stand or walk in front of a projector or TV screen. The extra light will cause the image of you to become over exposed and there’s little that can be done in editing to fix this.
Prepare to wear or use a mic. You may be asked to either hold a stick mic or wear a head mic or lapel mic for your presentation. To capture the best sound with a stick mic, hold it at chin level pointing to your nose. Lanyards, necklaces and can all hit lapel mics causing unwanted noise so be prepared to take them off and move long hair out of the way too.
Always face front. Never turn your back on your audience to read from the slides. If you need to turn to read your slides you haven’t rehearsed enough. Practice until you know your presentation so you always face the audience and camera.
Be confident. Speak to the people at the back of the room, don’t expect the microphone to do the work for you. You need to deliver your presentation with volume and enthusiasm to capture great audio for your video. If you’re delivering a presentation on a noisy trade floor it’s even more important to speak up or your voice will be drowned out by the background noise. As a simple rule of thumb, if you can’t hear your own voice coming out of the speakers you’re not talking loudly enough.
Drink water. Stay hydrated and sip plenty of water before you present. If you’re dehydrated your saliva will become sticky and you’ll make clicky noises when you speak. These can be obvious in recordings and be distracting for some people to listen to.
Repeat the question. Q&A can yield some of the best and most useful content for marketing. If one person from your audience needs your help with a problem, it’s likely there are others searching for the same answers on YouTube. To create great Q&A videos, summarise the question before you answer and make sure whoever is asking the question uses a mic. This helps other audience members who have not heard the question put your answer into context and neatly packages a specific comment for a stand alone video.