Creating a video for your fitness business, product or service can be stressful and overwhelming especially if you’ve never done it before. Without a clear understanding of the process, it can appear complicated, mysterious and expensive.
So what’s the secret to saving money on video production?
When it comes to video production you’re paying for three things: time, resources and expertise. So the more efficient you can be, the more money you’ll save.
The production process isn’t complicated, but if they’re not planned correctly they can cost you more money as they become inefficient, frustrating to manage and take longer than planned to complete.
However, these issues can be avoided if you understand the production process, because you’ll learn how to:
- Create comprehensive video briefs that allow video production companies to give you accurate quotes
- Plan production to meet your deadlines
- Manage projects effectively to create more content in less time and make fewer mistakes.
The video production process is actually pretty simple and it’s easily explained by the four ‘P’s of production.
Publishing (Presenting and delivering the final product)
Let’s dive a little deeper into each of these to understand more about each stage.
The aim of pre-production is to create a project brief that clearly explains the concept and purpose of your video(s). With the help of a video production company, your objective is to plan how your project will be filmed and edited. You can’t get an accurate quote, or work out a realistic timeframe for your project without creating a detailed plan. Everything you do at this stage helps to make your project run smoothly and reduces the likelihood of complications that could lead to additional charges.
Crew and equipment costs make filming the most expensive stage, so plan this stage well to keep it as short as possible. Shot lists, interview questions, and locations for filming should all been prepared in pre-production, so filming is efficient and time is spent maximizing content acquisition and getting more done.
This is the stage after filming when the footage is edited to create your video(s). It’s also your chance to feedback comments and make changes. Storyboards developed in pre-production and research of similar videos for inspiration during planning can help to turn around projects quickly in the correct style. Music, graphics, voice-overs, special effects, and sound effects are all added in post-production, so if you need to make changes to any of these creative elements in the future you will need to edit the original project.
How are you going to reach your target audience with your video? Are you creating a DVD workout or a social media promo video for YouTube? Where you publish your videos can influence how they are filmed and edited. If you’re planning to release DVD workout, post production can take longer to accommodate DVD menu design, audio mixing and disk testing. If you’re creating a collection of product promos for online and social media advertising you need to allow more time in post production to create different versions of the same video for different platforms.
Now, can you see how understanding the production process can help you save money on video production?
Good planning allows you to get accurate quotes for professional video production, manage projects with confidence and produce videos that always meet your requirements!