How To Deliver a Great Presentation for Video. The 15 Point Checklist.

How can you capture a great presentation on video that you can turn into successful marketing content?

If you’re planning to film a presentation which you’ll later share on social media and YouTube, it’s important to create content that looks and sounds great.

These 15 top tips will help you to create and deliver a professional presentation to your audience that establishes you as an expert and authority in your field.

 

Read The Presentation Book by Emma Leddon. Great presentations don’t happen by chance. This book will help you to prepare and structure a high-value presentation that will keep your audience engaged and make it easy to edit into neat videos.

Prepare your content in the right format. Why are so many people are still creating presentations and slides in old formats? All PowerPoint presentations should be created in 16:9, the modern aspect ratio of a widescreen TV so they display correctly during your presentation and slides edit neatly into your videos.

 

Rehearse for the big day. As Emma Ledden explains in her book, practice will allow you to present to the best of your ability. Seek feedback from others with a mock presentation, don’t just send them a copy of your script or PowerPoint.

 

Download all content for your presentation. Technical hitches and interruptions during your presentation can very embarrassing and frustrating for your audience. You can’t always guarantee a reliable internet connection in unfamiliar locations, so instead of streaming content or hosting your content online, download all media you need and create a backup on a USB stick.

Stand still. Staying rooted to the spot when you talk allows you to deliver your content with authority. Wandering around doesn’t make your presentation more professional, in fact it’s a sign of inexperience. Make it easy for the camera man to film you and you’ll get a great video in focus.

Turn off your phone. You don’t want your mum calling you when you’re on stage. It’ll be in your video as well!

Choose your wardrobe carefully. If you’re presenting in typical gym clothes, be aware that fluorescent colours can appear unnaturally bright and detailed patterned leggings can cause strange patterns on video. Wearing all black looks boring and very flat on camera but opting for a white shirt could mean that there’s little contrast between you and your environment so there’s nothing to make your videos ‘pop’!

Stay away from projectors and screens. Never stand or walk in front of a projector or TV screen. The extra light will cause the image of you to become over exposed and there’s little that can be done in editing to fix this.

Prepare to wear or use a mic. You may be asked to either hold a stick mic or wear a head mic or lapel mic for your presentation. To capture the best sound with a stick mic, hold it at chin level pointing to your nose. Lanyards, necklaces and can all hit lapel mics causing unwanted noise so be prepared to take them off and move long hair out of the way too.

Always face front. Never turn your back on your audience to read from the slides. If you need to turn to read your slides you haven’t rehearsed enough. Practice until you know your presentation so you always face the audience and camera.

Be confident. Speak to the people at the back of the room, don’t expect the microphone to do the work for you. You need to deliver your presentation with volume and enthusiasm to capture great audio for your video. If you’re delivering a presentation on a noisy trade floor it’s even more important to speak up or your voice will be drowned out by the background noise. As a simple rule of thumb, if you can’t hear your own voice coming out of the speakers you’re not talking loudly enough.

Drink water. Stay hydrated and sip plenty of water before you present. If you’re dehydrated your saliva will become sticky and you’ll make clicky noises when you speak. These can be obvious in recordings and be distracting for some people to listen to.

Repeat the question. Q&A can yield some of the best and most useful content for marketing. If one person from your audience needs your help with a problem, it’s likely there are others searching for the same answers on YouTube. To create great Q&A videos, summarise the question before you answer and make sure whoever is asking the question uses a mic. This helps other audience members who have not heard the question put your answer into context and neatly packages a specific comment for a stand alone video.

 

The Video Promo Checklist For Gyms and Facilities

If you’re planning to make a fitness promo for your gym or facility, here’s your 10 point checklist to help you prepare for your filming.

 

Get permission 

If you share a building or gym space with other businesses or training companies let them know you’re filming and ask them to help keep areas tidy. At busy times people, bags, and equipment can quickly make places look untidy so consider filming at times which are quieter so you can control the look of the environment better. An experienced video production team know how to film and edit videos so they appear busier than they are.

 

Let your members know you’re filming

Put up posters, make announcements on your tannoy, and post updates on social media and in your newsletters. If you give your members enough advanced notice they’re less likely to complain and some may just skip the gym until filming has finished. Give as much information as you can about your plans to film. Explain what you plan to film and when, so members who love the camera can boost class numbers and those who want to strategically avoid being filmed can carefully plan their visit or train in a designated ‘no filming zone’.

 

Create a shot list

One way to make sure you get everything you need for your project is to create a shot list. Missing something important could mean extra filming and is needed and your project may take longer to complete. In pre-production, your video team will help you to compile a list of everything you need to build your final video. You should always plan to film more than you need because not everything you capture will be good enough. As a general rule of thumb, you’ll get 1 minute of great content for every 10 minutes of footage.

 

Plan your filming

Allow your video team to arrive early and go over your plans one more time and don’t forget to tell them about any last minute changes. Depending on the scale and length of the project, allowing equipment to be stored on site can save you valuable time setting up if you’re filming over a series of days. If you’re planning to use drones to film exteriors of your building you should contact your local council to gain appropriate permissions for this. If your facility is in a built up residential area you may not be allowed to get these types of shots, and if you are, it could take months to get your proposal approval.

 

Prepare your staff

Leading up to filming regularly remind your team of the filming date and what’s required of them. Ensure they are dressed appropriately to represent your brand and if you’re interviewing them, help them to prepare and rehearse so they are natural and confident in front of a camera. Ask your staff to sign release forms which permit you to them in your videos, so in the future, if they work elsewhere you can still feature them in your video.

 

Check and clean your facilities and equipment

Don’t expect your venue to look perfect for filming. You may only get one chance to get the shots you need so make sure your venue is clean and tidy and all your equipment works. You’ll be surprised how easy it is to miss small details that can be hard to ignore once caught on camera. Be prepared to remove decorations or other objects if they risk dating your videos. For example, if you’re planning to film your video just before Christmas it’s a good idea to remove all decorations and ornaments so you can create a more neutral video that is timeless.

 

Pick the best time

Down lighting in studios and gyms means it’s difficult to get bright and vibrant footage during the evening or if natural light is limited. Bringing in additional lighting may not be an option but turning the lights on will certainly help. The fitness experience is often enhanced by the lack of light to build mood and atmosphere, but for the sake of filming, you may have to sacrifice the member experience for filming so it’s possible to see what’s happening. If you’re planning to film holistic programmes such as yoga or Pilates then try to film at sunrise in the winter or early in the evening in summer. The quality of light at these times is rich, warm and inviting and suggests a time of reflection and connection which stylises this type of content well. It’s also convenient that these types of classes are always popular at these times for good numbers.

 

Choose your locations carefully

Mirrors can make filming in gyms difficult because they reflect light and can catch the image of the camera operator. Cycling, Pilates, and yoga studios are typically quite small and they are not easy to move around in without disturbing members. If you’re after the best shots to show off your classes and equipment, consider temporarily moving them to bigger space for filming.

 

Prepare for interviews in advance

If you’re planning to interview clients or gather testimonials from members or class participants, do them all at the same time to capture a large volume of content quickly. Prepare your questions in advance so each interview only takes a few minutes and set up in a quiet room away from and background music or noisy air conditioning units so footage can be easily edited.

 

Check for fire drills

Make sure you know when fire alarms are tested at your location so you’re not interrupted by any planned fire drills, equipment servicing, and cleaning schedules. Ensure your video team has access to a locked room where they can safely store their equipment in the event that the building has been to evacuated.