The Studio to Screen Strategy

The complete fitness video production service and marketing strategy for fitness professionals and fitness studio owners.

2-10 x your profit with online workouts in 30 days, without live classes or cheap subscription models

Create, film and sell your on demand workouts FAST!

Without tech overwhelm or being a slave to live workouts,
so you can increase profits and take time off losing income.

After helping 100’s of fitness businesses launch online with on-demand and live workouts, we discovered that majority of our clients needed just as much help with sales and marketing as filming videos.

So we created The Studio to Screen Strategy – our most complete video production service, designed to help fitness studios and freelance fitness professionals create, film and sell their fitness workouts online. 

By combining professional video production with video marketing we’re able to help fitness professionals launch workout programs that stand out in an increasingly crowded market and make 2-10x more profit than subscription models.

The Studio to Screen Strategy is for:

The Studio to Screen Strategy is designed to help you:

Studio to Screen


From £30,000

The original and complete Studio to Screen Strategy, designed for brand-proud fitness brands and studios that want to create market leading on demand fitness experiences without compromise.

  • Pre-production planning to help design and refine programs and workouts for online
  • Your fitness workouts filmed in Full HD or 4K
  • Photography and graphics
  • Marketing and promo videos to help with sales
  • Instructor training to take your presenters from camera confident to production ready

Studio to Screen



The Studio to Screen online course is designed for fitness professionals who want to create, film and sell on demand programs without investing in professional video production.

This training is the same step-by-step process we use to help our production clients create unique on-demand workouts that sell on autopilot and help to increase profit with less work.

Studio to Screen



Do you want to offer online workouts but you’re stuck or can’t get started because you can’t find answers you need to your questions?

In your 1-hour consultation with Richard Playfair, the creator of the Studio To Screen Strategy, you will learn the exact steps you need to take right now to design your own action plan to create, film and sell your on-demand workouts in the shortest possible time.

Is your space good for filming your videos?

Would you like to film professional fitness videos at your location but you don’t know whether there’s enough space?

Are mirrors and windows problems?

And how can you prepare for the filming day so you avoid making mistakes that can jeopardize the quality of your videos?

Download the 14-point Filming Checklist for Studios and Gyms to find out.

Our royalty-free music partners

We think your workouts deserve the best royalty free music available.

That’s why we let you pick the music you want from our trusted music partners.

We want your to confidently launch your programs and workout zero copyright headaches.

Common questions

In order to book your package for filming we take a 50% deposit of your project or the full payment for filming in advance.

The final balance for the project is due before any final videos are delivered. Payment schedules will be detailed on your contract.

We accept BACS transfers for deposits and balancing payments.

We can provide music playback during filming so you can follow the beat. We’ll record the music track at the same time and then replace it in the edit.

If you need to film with music we recommend keeping it to a minimum volume, so that we capture the cleanest audio quality from your microphones during filming.

We use royalty free music from independent composers and artists. While it’s possible to license commercial music and cover versions of popular music, the fees make this impossible for most productions.

The music libraries we use regularly include SoundStripe, PremiumBeat, Paramusical, Hook Sounds and Tune Pocket.

We always use PRO free licensed tracks so you don’t need to worry about copyright claims or paying extra fees if you publicly broadcast your videos.

Absolutely. You can build your workouts on Seconds Pro and we can hook your phone up to a video screen during filming. That way you don’t have to remember your workouts in full – just follow the instructions on the big screen.

Once your project is signed off, we provide you with all your video content for safe keeping. This means you have everything you need to create additional clips for social media if you want to. Be aware that you may need a relatively powerful computer and dedicated video editing software to view and edit the raw footage.

We don’t provide edit projects with the delivery of content only the original footage filmed. Once you have received your hard drive of content we are no longer responsible for the safekeeping of your project.

Just as you would during a live class – recover and keep going if you can. If something major goes wrong during filming then we can stop and start again. Thanks to multi camera filming and clever editing, we can hide any filming interruptions.

If you’re worried about filming for the first time, rehearse your workouts in advance and film some tests with your phone until your confident enough to step in front of the camera.

If you need more time to film your content, contact us to discuss your requirements and we’ll do out best to accommodate.

We want you to create workouts that you’re proud of. Technique and performance can suffer if you try and film too much, so limiting your work to 1-2 hours means your going to perform better and your clients are going to get the best videos to watch.

If you need to include extras in your workouts, then we’ll need to make sure your location is big enough for filming and for your talent to exercise safely.

Because filming equipment also takes up a lot of space and so do people, we always do visit locations to plan the setup for filming.

Absolutely! But make sure you use silent mode on your camera and don’t use flash during filming.

If you need professional branding shots or behind the scenes material, we can provide you with a  photographer and videographer to capture all the content you need.

It’s up to you. We can provide you with download links, or if you provide us with access, we can upload them directly to your host platforms like Vimeo, Amazon S3, Dropbox or Wistia.

Questions? Let's talk.

Complete the form and we’ll get back to you in less than 24 hours to schedule an initial 15-minute introduction call so we can answer your questions.