How to Create Compelling Titles for your YouTube Videos

Sometimes thinking of a punchy title for your latest video blog can be tricky. You want to create something that’s going to attract a new audience and keeps your regular followers engaged.

So how can you consistently create compelling titles that encourage people to watch your videos?

 

Easy. Use the 3 ‘C’s as a guide to decide upon the best title structure for your video.

 

Content, Curiosity. Controversy.

 

Is your video informative? Are you sharing your knowledge and trying to educate your audience? Then use a title that focuses on the power of the content you’re sharing.

Here are some examples:

 

“The seven essential kettlebell strength exercises I do every week”

– You know what you’re going to get when you watch this video so it’s an easy decision to make for anyone interested in strength training or kettlebells.

 

“5 High protein vegetarian post workout meals that take less than 5 minutes to prepare”

– This video would clearly appear to vegetarians looking for post workout meal inspiration.

 

In both of these examples, you’ll notice the main keywords reveal the content of the video and appear early in the title which helps to rank them in search.

Next up, curiosity…

Titles which provoke curiosity play on the idea that you’re lacking in knowledge in an area that’s important to you and this is your opportunity to become educated. They bait you to click to find out more and they’re hard to resist because if you ignore it you’ll always have a gap in your knowledge.

Here are two examples:

 

“The 10 exercises I never do with my female clients”

– What’s wrong with these exercises and why are they bad for women? Am I doing the wrong type of workouts with my female clients? You can see how a post like this can be hard to ignore if you’re a personal trainer who has female clients.

 

“The best and worst sources of plant protein for bodybuilders”

– Once again the target here is the vegetarian bodybuilder and striking fear into their nutritional habits. Could you resist this title or would you be worried that your Quorn burger is not your best friend after all?

 

The final ‘C’ stands for controversial.

 

Everyone loves a good rant or discussion in the world of health and fitness. There’s no shortage of willing participants keen to share their opinions on the latest research or scientific study. So if you want people to engage with your videos then this could be one of the quickest ways to build up your comments, just don’t expect everyone to agree with you and watch out for the trolls!

Once again, here are some (fictional) examples:

“Crossfit made me fit in 5 weeks – I’ve got the injuries to prove it”

“I eat doughnuts every day and I still look buff!”

 

These kinds of titles are sensationalist and tabloid in style. They’re vague and provocative and promote unsubstantiated claims the present grounds for discussion…and argument, of course.

 

The Secret to Saving Money on Video Production

Creating a video for your fitness business, product or service can be stressful and overwhelming especially if you’ve never done it before. Without a clear understanding of the process, it can appear complicated, mysterious and expensive.

 

So what’s the secret to saving money on video production?

 

When it comes to video production you’re paying for three things: time, resources and expertise. So the more efficient you can be, the more money you’ll save.

The production process isn’t complicated, but if they’re not planned correctly they can cost you more money as they become inefficient, frustrating to manage and take longer than planned to complete.

However, these issues can be avoided if you understand the production process, because you’ll learn how to:

  • Create comprehensive video briefs that allow video production companies to give you accurate quotes
  • Plan production to meet your deadlines
  •  Manage projects effectively to create more content in less time and make fewer mistakes.

 

The video production process is actually pretty simple and it’s easily explained by the four ‘P’s of production.

 

Pre-Production (Planning)

Production (Filming)

Post-Production (Editing)

Publishing (Presenting and delivering the final product)

 

Let’s dive a little deeper into each of these to understand more about each stage.

 

Pre-production

The aim of pre-production is to create a project brief that clearly explains the concept and purpose of your video(s). With the help of a video production company, your objective is to plan how your project will be filmed and edited. You can’t get an accurate quote, or work out a realistic timeframe for your project without creating a detailed plan. Everything you do at this stage helps to make your project run smoothly and reduces the likelihood of complications that could lead to additional charges.

 

Production

Crew and equipment costs make filming the most expensive stage, so plan this stage well to keep it as short as possible. Shot lists, interview questions, and locations for filming should all been prepared in pre-production, so filming is efficient and time is spent maximizing content acquisition and getting more done.

 

Post-Production

This is the stage after filming when the footage is edited to create your video(s). It’s also your chance to feedback comments and make changes. Storyboards developed in pre-production and research of similar videos for inspiration during planning can help to turn around projects quickly in the correct style. Music, graphics, voice-overs, special effects, and sound effects are all added in post-production, so if you need to make changes to any of these creative elements in the future you will need to edit the original project.

 

Publishing

How are you going to reach your target audience with your video? Are you creating a DVD workout or a social media promo video for YouTube? Where you publish your videos can influence how they are filmed and edited. If you’re planning to release DVD workout, post production can take longer to accommodate DVD menu design, audio mixing and disk testing. If you’re creating a collection of product promos for online and social media advertising you need to allow more time in post production to create different versions of the same video for different platforms.

 

Now, can you see how understanding the production process can help you save money on video production?

Good planning allows you to get accurate quotes for professional video production, manage projects with confidence and produce videos that always meet your requirements!