Create Better Fitness Videos with Professional Audio – How to Sync Audio with Video

In this blog post I’m going to explain how to make fitness videos for YouTube with professional audio, by syncing audio and video in your editing software.

 

In a previous post I shared 3 relatively inexpensive ways to record high quality audio for you fitness videos for YouTube (read it here)

These solutions require an investment in equipment of less than £100.

But the results are worth far more, because now your videos sound professional!

There’s no room echo in the recorded audio and you’re not fighting with the music to be heard.

However using this method means you have to sync the audio to the video in post production (editing).

So how do you do that?

 

Three Claps

 

  1. First start recording on your camera and audio device/mobile phone.
  2. Check that both devices are recording audio and that the level on your audio device is at about 50-70%.
  3. Standing next to your camera, clap your hands three times.
  4. Record your video.
  5. Bring your audio track from your phone or recorder and the video file from your camera into your video editing software.
  6. Align the three spikes on both the video audio with the extra audio track
  7. Delete or mute the audio from the camera so you’re left with the mic audio from your external recorder / mobile.
  8. Increase the volume if its too quiet but make sure it doesn’t hit the top of your audio meter.

Now you can edit your videos further by adding graphics and music.

Here’s a simple video I found on YouTube which shows how to sync the clips.

11 reasons why gyms and studios need to create their own virtual fitness workouts.

Virtual fitness classes are becoming more and more popular with current fitness enthusiasts and new starters. Here are 11 reasons why fitness businesses need to start creating original virtual fitness classes to give them the advantage in their local area!

  1. Giving current members access to online workouts allows them to stay motivated and on track with their training. Virtual classes can help them stay on track when they go on holiday or are away on business. Helping them to workout wherever they are means they don’t feel like they’re behind when they return to training.
  2. Its easy to reversion fitness videos into shorter free workouts and clips for social media. It’s then easy to send traffic to consume the full-length content.
  3. More people are working out at home than ever before. Research suggests 62% of gym and studio members do some sort of exercise at home with fitness apps or use digital platforms. Your members could be looking for a convenient solution to train more with you.
  4. It’s 24/7 FREE advertising for your facility if you publish content on platforms like Instagram TV and YouTube. Optimising your content for search engines can help people in your local area find your business.
  5. Producing high-quality videos is cheap and easy if you have your own camera and studio space. You don’t have to hire a space to make your videos and you can build a library of content quickly. Workouts don’t have to be long so you can film them whenever the studio is not being used.
  6. Over time your videos will increase in views and watch time. These statistics can be powerful ways of proving the popularity of your content and live classes.
  7. Showing other participants in your videos helps to reassure prospects that the program is suitable for them too. They may even recognise a friend participating and your loyal followers will be keen to share with their friends any video content they appear in.
  8. Allowing new prospects the opportunity to try before they visit your facility is great marketing. It’s not heavy on your resources or demanding of your staff’s time. You’re providing useful content that they can build into their routine so they want more. Exercising remotely also helps them to build their confidence before they attend in person.
  9. Free videos serve as a gateway to a premium content and possible additional revenue stream.
  10. Virtual fitness classes provide an opportunity for you to partner with other local businesses. You could offer advertising space in your videos to clothing, equipment or food brands.
  11. Turn your instructors into local celebrities! Class participants love their instructors and instructors love Instagram! Invest in your immediate talent and they’ll be proud to shout about their classes and bring in new business!

 

How to Turn Your Video Presentations into Useful Social Media Content

We’re living in the age of content marketing, so I’m always surprised when I attend an industry event and see the keynote speakers aren’t filming their presentations.

Why wouldn’t you want to capture your presentation on video so you can use it for marketing to reach even more people? Surely that’s why you’re speaking in the first place?

I realize that some presenter give the same talks at different places, so they may already have filmed their appearance and have no intention of sharing their content on YouTube until the ‘tour’ has ended.

For others, the reason must come down to cost, fear of the camera or lack of business acumen.

The process of turning a presentation into a valuable package of media content, of course, depends on the quality of the content. I’m sure just like myself you’re sat through a generous share of awful presentations. You know the ones where the content bears no relevance to the title; they’re absent of structure and enthusiasm and they’re just one big sales pitch. If you’re not an experienced presenter I recommend buying The Presentation Book by Emma Leddon. You’ll learn how to structure a presentation properly to engage with your audience effectively and then it’s easy to edit into useful video content.

 

Imagine I’ve just done a presentation on “The 10 Essential Videos Every Gym Should Make For Marketing Purposes”.

Besides uploading the full-length video to YouTube, I can easily chop it into ten 2-3 minute clips, one video for each of the ten items in my presentation.

If I design a unique series of thumbnail images for my videos, add good metadata and upload them to a playlist, I’m publishing them in the best way for people to find and recognize more of my content.

With a little further editing, I can create shorter versions of these clips for Instagram, so now I have 20 pieces of new content.

Take all the highlights from your presentation and create a montage. Set this to music with some graphics and you can make good content great.

If the audio from your presentation is good you can create an animated infographic or use the full presentation audio in a podcast. Simply record a brief introduction and a conclusion to the piece and you’re done.

Let’s say at the end of my presentation I had 10 minutes of questions in which I answered different 3 questions in full. Of course, we can turn each one of these Q&As into videos, and anyone searching for answers to similar questions can learn from my videos. I can use these videos to offer more value in my newsletters and I can turn quotes into animated videos or memes.

How to Create Compelling Titles for your YouTube Videos

Sometimes thinking of a punchy title for your latest video blog can be tricky. You want to create something that’s going to attract a new audience and keeps your regular followers engaged.

So how can you consistently create compelling titles that encourage people to watch your videos?

 

Easy. Use the 3 ‘C’s as a guide to decide upon the best title structure for your video.

 

Content, Curiosity. Controversy.

 

Is your video informative? Are you sharing your knowledge and trying to educate your audience? Then use a title that focuses on the power of the content you’re sharing.

Here are some examples:

 

“The seven essential kettlebell strength exercises I do every week”

– You know what you’re going to get when you watch this video so it’s an easy decision to make for anyone interested in strength training or kettlebells.

 

“5 High protein vegetarian post workout meals that take less than 5 minutes to prepare”

– This video would clearly appear to vegetarians looking for post workout meal inspiration.

 

In both of these examples, you’ll notice the main keywords reveal the content of the video and appear early in the title which helps to rank them in search.

Next up, curiosity…

Titles which provoke curiosity play on the idea that you’re lacking in knowledge in an area that’s important to you and this is your opportunity to become educated. They bait you to click to find out more and they’re hard to resist because if you ignore it you’ll always have a gap in your knowledge.

Here are two examples:

 

“The 10 exercises I never do with my female clients”

– What’s wrong with these exercises and why are they bad for women? Am I doing the wrong type of workouts with my female clients? You can see how a post like this can be hard to ignore if you’re a personal trainer who has female clients.

 

“The best and worst sources of plant protein for bodybuilders”

– Once again the target here is the vegetarian bodybuilder and striking fear into their nutritional habits. Could you resist this title or would you be worried that your Quorn burger is not your best friend after all?

 

The final ‘C’ stands for controversial.

 

Everyone loves a good rant or discussion in the world of health and fitness. There’s no shortage of willing participants keen to share their opinions on the latest research or scientific study. So if you want people to engage with your videos then this could be one of the quickest ways to build up your comments, just don’t expect everyone to agree with you and watch out for the trolls!

Once again, here are some (fictional) examples:

“Crossfit made me fit in 5 weeks – I’ve got the injuries to prove it”

“I eat doughnuts every day and I still look buff!”

 

These kinds of titles are sensationalist and tabloid in style. They’re vague and provocative and promote unsubstantiated claims the present grounds for discussion…and argument, of course.

 

The Secret to Saving Money on Video Production

Creating a video for your fitness business, product or service can be stressful and overwhelming especially if you’ve never done it before. Without a clear understanding of the process, it can appear complicated, mysterious and expensive.

 

So what’s the secret to saving money on video production?

 

When it comes to video production you’re paying for three things: time, resources and expertise. So the more efficient you can be, the more money you’ll save.

The production process isn’t complicated, but if they’re not planned correctly they can cost you more money as they become inefficient, frustrating to manage and take longer than planned to complete.

However, these issues can be avoided if you understand the production process, because you’ll learn how to:

  • Create comprehensive video briefs that allow video production companies to give you accurate quotes
  • Plan production to meet your deadlines
  •  Manage projects effectively to create more content in less time and make fewer mistakes.

 

The video production process is actually pretty simple and it’s easily explained by the four ‘P’s of production.

 

Pre-Production (Planning)

Production (Filming)

Post-Production (Editing)

Publishing (Presenting and delivering the final product)

 

Let’s dive a little deeper into each of these to understand more about each stage.

 

Pre-production

The aim of pre-production is to create a project brief that clearly explains the concept and purpose of your video(s). With the help of a video production company, your objective is to plan how your project will be filmed and edited. You can’t get an accurate quote, or work out a realistic timeframe for your project without creating a detailed plan. Everything you do at this stage helps to make your project run smoothly and reduces the likelihood of complications that could lead to additional charges.

 

Production

Crew and equipment costs make filming the most expensive stage, so plan this stage well to keep it as short as possible. Shot lists, interview questions, and locations for filming should all been prepared in pre-production, so filming is efficient and time is spent maximizing content acquisition and getting more done.

 

Post-Production

This is the stage after filming when the footage is edited to create your video(s). It’s also your chance to feedback comments and make changes. Storyboards developed in pre-production and research of similar videos for inspiration during planning can help to turn around projects quickly in the correct style. Music, graphics, voice-overs, special effects, and sound effects are all added in post-production, so if you need to make changes to any of these creative elements in the future you will need to edit the original project.

 

Publishing

How are you going to reach your target audience with your video? Are you creating a DVD workout or a social media promo video for YouTube? Where you publish your videos can influence how they are filmed and edited. If you’re planning to release DVD workout, post production can take longer to accommodate DVD menu design, audio mixing and disk testing. If you’re creating a collection of product promos for online and social media advertising you need to allow more time in post production to create different versions of the same video for different platforms.

 

Now, can you see how understanding the production process can help you save money on video production?

Good planning allows you to get accurate quotes for professional video production, manage projects with confidence and produce videos that always meet your requirements!